Talent.com
Digital Marketing Channel Manager

Digital Marketing Channel Manager

Robert HalfPlano, TX, US
Hace 1 día
Tipo de contrato
  • A tiempo completo
Descripción del trabajo

Job Description

Job Description

Digital Marketing Manager

Location :  Plano, TX (Hybrid)

Employment Type :  Full-Time

About the Role

Our client is hiring a strategic and technically savvy Digital Marketing Manager to lead the roadmap, performance, and user experience of their owned digital channels. This role is critical in driving long-term channel growth, discoverability, and engagement across their website, local SEO, and social media integration.

You’ll collaborate with cross-functional teams (Retail, Product, Technology), agency partners, and internal marketing stakeholders to ensure a consistent and elevated digital brand experience.

Key Responsibilities

  • Own and evolve the website strategy, including oversight of a web developer and external CMS partners
  • Manage local SEO and listings, working closely with SEO agencies to optimize backend performance and visibility
  • Support and integrate social media into the broader digital ecosystem, partnering with internal leads to elevate strategy
  • Lead web operations, including dynamic content personalization, tag management, and customer segmentation
  • Ensure proper event tracking, API integrations, and performance analytics across platforms
  • Collaborate with IT and marketing teams to align digital initiatives with business goals
  • Oversee contractors and agency relationships as needed

Qualifications

  • 5+ years of experience in digital marketing, web operations, or channel management
  • Strong technical understanding of web architecture, APIs, and tag management systems (e.g., Google Tag Manager)
  • Experience with CMS platforms and SEO tools
  • Strategic mindset with the ability to translate business goals into digital execution
  • Familiarity with AI-driven personalization and dynamic website experiences
  • Proven success in mid-sized company environments (not startup-scale)
  • Excellent communication and cross-functional collaboration skills

    • Preferred Tools & Technologies

  • Google Tag Manager
  • CMS platforms (e.g., WordPress, Sitecore)
  • SEO tools (e.g., SEMrush, Moz)
  • Analytics platforms (e.g., GA4, Hotjar)
  • Experience with dynamic content and personalization engines
    • Crear una alerta de empleo para esta búsqueda

    Channel Marketing Manager • Plano, TX, US