Digital Marketing Channel Manager
Robert HalfPlano, TX, US1 day ago
Job type
- Full-time
Job description5+ years of experience in digital marketing, web operations, or channel management Strong technical understanding of web architecture, APIs, and tag management systems (e.g., Google Tag Manager) Experience with CMS platforms and SEO tools Strategic mindset with the ability to translate business goals into digital execution Familiarity with AI-driven personalization and dynamic website experiences Proven success in mid-sized company environments (not startup-scale) Excellent communication and cross-functional collaboration skills Google Tag Manager CMS platforms (e.g., WordPress, Sitecore) SEO tools (e.g., SEMrush, Moz) Analytics platforms (e.g., GA4, Hotjar) Experience with dynamic content and personalization engines
Job Description
Job Description
Digital Marketing Manager
Location : Plano, TX (Hybrid)
Employment Type : Full-Time
About the Role
Our client is hiring a strategic and technically savvy Digital Marketing Manager to lead the roadmap, performance, and user experience of their owned digital channels. This role is critical in driving long-term channel growth, discoverability, and engagement across their website, local SEO, and social media integration.
You’ll collaborate with cross-functional teams (Retail, Product, Technology), agency partners, and internal marketing stakeholders to ensure a consistent and elevated digital brand experience.
Key Responsibilities
- Own and evolve the website strategy, including oversight of a web developer and external CMS partners
- Manage local SEO and listings, working closely with SEO agencies to optimize backend performance and visibility
- Support and integrate social media into the broader digital ecosystem, partnering with internal leads to elevate strategy
- Lead web operations, including dynamic content personalization, tag management, and customer segmentation
- Ensure proper event tracking, API integrations, and performance analytics across platforms
- Collaborate with IT and marketing teams to align digital initiatives with business goals
- Oversee contractors and agency relationships as needed
Qualifications
Preferred Tools & Technologies
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Channel Marketing Manager • Plano, TX, US
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