The Brand Marketing Manager is responsible for driving the growth and long-term equity ATC’s flagship brand, AllerEase, within bedding categories – mattress protectors, pillow protectors, pillows, pads, sheets, blankets, and comforters. This role leads brand strategy from ideation through execution, leveraging business data, consumer insights, and cross-functional relationships to deliver national advertising, innovation pipeline, and product commercialization.
The ideal candidate brings experience in consumer-packaged goods, a strong understanding of retail environments, and a passion for creating brands that improve everyday life through better sleep.
Responsibilities
Strategic Planning & Brand Leadership
Category Expertise & Data Analysis
Creative Development & Execution
Sales Enablement & Support
Qualifications
Brand Manager • Duquesne, PA, United States
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