Director, International Sales

OUAI means “yes” in that casual, Parisian way. We’re here to give you the confidence to win life YOUR OUAI. Our Hair, Body, and Fragrance products were created for effortless routines and nourishment from head to toe. Founder Jen Atkin’s simple philosophy – “Life is hard. Looking good should be easy.” We don’t use sulfates or parabens—just the good stuff, just for you. Oh yeah and btw, we smell as good as we look. Our product categories, ranging from hair care and body care to fragrances, supplements, and merch, reflect this commitment to easy, effective, and enjoyable self-care. Join us on this journey where 'OUAI' is not just a word; it's a lifestyle."

What’s it like to work here?

Our culture is driven by our brand ethos (fun, purposeful and approachable) and our 5 Culture Codes. (1.) We Aren’t Afraid to Go First. (2.) We Don’t Compete, We Collaborate. (3.) We Ask Questions to Find the Best Answers. (4.) We Keep It Real In a OUAI That Feels Kind. (5.) We Go All The OUAI With Work and Play.

Our flexible trust-based culture is rooted in respect, empathy and compassion and is driven by employees who love doing great work and care deeply about the brand and each other.

OUAI does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

About the role :

We are looking for a Director of International Sales, reporting to the Vice President of Sales. This role is responsible for driving OUAI’s revenue growth across global markets as we expand our international footprint. The Director of International Sales will develop and execute international sales strategies to achieve revenue & profitability goals, as well as  identify new market opportunities by analyzing category and competitive landscape to recommend expansion opportunities. They will build & maintain strong relationships with distributors, retailers, and key partners worldwide. This role will manage the International Sales team.

Requirements

What you’ll do :

• Lead international commercial strategy across UK, APAC, EMEA, and other priority markets.
• Develop and execute international sales strategies to achieve revenue, profitability, and market expansion goals.
• Identify growth opportunities within key regions, adapting strategies to local market dynamics.
• Analyze category and competitive landscape to recommend channel strategies (retail, e-commerce, distributors, duty-free, specialty beauty, etc.).
• Own international revenue targets in partnership with VP of Sales, Finance, Marketing, and Operations to build and deliver ambitious but achievable plans.
• Develop and manage global retail and distributor partnerships.
• Forecast and optimize product assortment in each market to ensure brand alignment and commercial success.
• Collaborate cross-functionally with Product Development, Brand, and Operations to tailor market strategies while protecting OUAI’s global brand equity.
• Identify and evaluate new market opportunities, including white space, expansion channels, and emerging retail trend by leveraging our distribution partners expertise and various market analytics
• Lead and mentor a growing international sales team to deliver on goals and grow with the business.

What you'll bring :

Benefits

Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.