Director of Demand Generation

A company is looking for a Director of Demand Generation who will lead the development and execution of demand generation strategies to drive pipeline growth and optimize marketing performance.

Key Responsibilities

Define and execute a multi-channel demand generation strategy that drives measurable pipeline and revenue growth

Oversee campaign development, execution, and optimization across various marketing channels

Lead and develop a high-performing team of digital and email marketing professionals

Required Qualifications

Bachelor's degree in Marketing, Business, or related field; Master's or MBA preferred

8-12+ years of B2B SaaS marketing experience, including 3 years in a demand generation leadership role

Proven success in developing and executing integrated, multi-channel marketing campaigns

Deep experience with HubSpot, Salesforce, Google Analytics, and ABM or intent data platforms

Experience in higher education technology or mission-driven SaaS is strongly preferred