Citi Velocity Marketing Execution Lead - AVP

Citi Velocity Marketing Execution Lead

Join a high-performing team within a fintech environment at a leading global bank. As a Marketing Execution Lead, you'll help support the execution of global multi-channel marketing campaigns, support content-driven and sales initiatives, and collaborate closely with cross-functional partners to deliver compelling, on-brand marketing materials that drive engagement and ultimately revenue.

This execution-focused role reports directly to the Global Head of Marketing and is ideal for a detail-oriented, design-savvy junior marketer who understands both traditional marketing and modern digital campaign execution. You'll support content distribution, campaign rollouts, asset production, and sales enablement initiatives across regions and teams in a fast-paced, high-growth environment.

Citi Velocity is a web-based platform, delivering Citi Research, Market Commentary, proprietary models, data and analytical tools for the Citi Sales & Trading business. Citi Velocity has been ranked #1 in Web-Based Analytics by buy-side clients in the last six annual Institutional Investor surveys.

Key Responsibilities

• Email & Campaign Execution

Support the overall marketing strategy and goals by executing global email marketing campaigns, including list segmentation, template design, copywriting, testing, deployment, and performance tracking.

Create or update visual assets (e.g., email banners, infographics, ads, brochures, slides) using Adobe Creative Suite.

Drafting, editing, formatting, and publishing campaigns across platforms (i.e., email marketing, display / web assets, video graphics / thumbnails).

Support the sales team with tailored collateral such as product one-pagers, infographics, product user guides, and FAQs.

Ensure messaging is relevant and compliant across different jurisdictions and cultural contexts to a geographically diverse user base.

Required Skills & Qualifications

Preferred Experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.