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Citi Velocity Marketing Execution Lead - AVP
Citi Velocity Marketing Execution Lead - AVPCitigroup • New York, NY, US
Citi Velocity Marketing Execution Lead - AVP

Citi Velocity Marketing Execution Lead - AVP

Citigroup • New York, NY, US
19 days ago
Job type
  • Full-time
Job description

Citi Velocity Marketing Execution Lead

Join a high-performing team within a fintech environment at a leading global bank. As a Marketing Execution Lead, you'll help support the execution of global multi-channel marketing campaigns, support content-driven and sales initiatives, and collaborate closely with cross-functional partners to deliver compelling, on-brand marketing materials that drive engagement and ultimately revenue.

This execution-focused role reports directly to the Global Head of Marketing and is ideal for a detail-oriented, design-savvy junior marketer who understands both traditional marketing and modern digital campaign execution. You'll support content distribution, campaign rollouts, asset production, and sales enablement initiatives across regions and teams in a fast-paced, high-growth environment.

Citi Velocity is a web-based platform, delivering Citi Research, Market Commentary, proprietary models, data and analytical tools for the Citi Sales & Trading business. Citi Velocity has been ranked #1 in Web-Based Analytics by buy-side clients in the last six annual Institutional Investor surveys.

Key Responsibilities

  • Email & Campaign Execution

Support the overall marketing strategy and goals by executing global email marketing campaigns, including list segmentation, template design, copywriting, testing, deployment, and performance tracking.

  • Manage campaign calendars and timelines, ensuring alignment with product releases, thought leadership, and event schedules.
  • Creative Design & Branding

    • Create or update visual assets (e.g., email banners, infographics, ads, brochures, slides) using Adobe Creative Suite.

  • Uphold brand consistency across all materials while adapting designs to campaign-specific needs.
  • Content Marketing Campaign Support

    • Drafting, editing, formatting, and publishing campaigns across platforms (i.e., email marketing, display / web assets, video graphics / thumbnails).

  • Collaborate with internal stakeholders to align content with key product and messaging priorities.
  • Sales Enablement & Asset Development

    • Support the sales team with tailored collateral such as product one-pagers, infographics, product user guides, and FAQs.

  • Maintain and update a centralized repository of sales and marketing materials, ensuring all assets are on-brand and current.
  • Gather feedback from the sales team to continuously optimize content relevance and presentation.
  • Cross-Functional & Cross-Regional Collaboration

    • Ensure messaging is relevant and compliant across different jurisdictions and cultural contexts to a geographically diverse user base.

    Required Skills & Qualifications

  • Education : Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience.
  • Experience : 3-5 years of relevant marketing experience, ideally in corporate, financial services, fintech, or B2B technology / content.
  • Marketing Knowledge : Solid understanding of both traditional marketing best practices (print collateral, sales materials, events) and digital marketing (email, social, web).
  • Design : Impeccable attention to detail. Strong knowledge of modern creative design principles with ability to adhere to corporate brand guidelines. Proficient with Figma, and Adobe Creative Suite (especially Illustrator, InDesign, Photoshop).
  • Writing & Editing : Strong copywriting and proofreading skills for professional, engaging communications.
  • Tech & Productivity : Proficiency in Microsoft Office Suite (especially PowerPoint and Excel). Basic HTML / CSS is a plus.
  • Project Management : Organized and able to manage multiple projects simultaneously with tight and moving deadlines.
  • Global Communication : Experience working with or coordinating across regions. Comfortable adapting tone and content for different markets and internal vs. external users.
  • Team Player : Positive attitude and collaborative approach. Comfortable taking direction, asking questions, and proactively contributing ideas. Ability to proactively anticipate needs.
  • Proficient with both Mac and Windows operating systems.

    • Preferred Experience

  • Experience creating marketing and sales materials for capital markets or fintech platforms.
  • Prior support of sales enablement or go-to-market campaigns.
  • Exposure to CRM systems.
  • Familiarity with compliance guidelines and marketing in a regulated environment.

    • This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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