Art Director

Job Description

Job Description

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that's also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

You're a conceptual thinker and a highly collaborative visual creative with a sharp eye for what's now and what's next. You're fluent in social trends and know how to translate strategy into breakthrough visuals. You love building ideas from the ground up, creating campaigns that push boundaries while staying grounded in brand. You can take the lead with confidence, and you thrive in a fast-paced environment where no two days (or posts) are alike.

About The Role

The Art Director will serve as the right hand to the Creative Director, leading social art direction and collaborating across teams to concept and execute seasonal campaigns for goop beauty and GWYN (as needed). This role will shape the visual identity of our social presence, driving forward high-impact content rooted in storytelling and cultural relevance. You will partner with creative, social, and marketing teams to create cohesive, engaging rollouts for product launches and brand initiatives across all platforms.

Responsibilities include :

• Partner closely with the Creative Director to support and elevate campaign concepts, bringing innovative and ownable creative ideas to the table
• Lead art direction for goop's social channels, working hand-in-hand with the social and content teams to create a best-in-class visual presence, and taking the full lead on social media campaign productions when needed
• Concept and pitch campaign visuals and activations for seasonal beauty and fashion launches
• Build and present decks for internal and external use, pulling research and visual references to support creative strategy
• Collaborate with social and brand teams to develop rollout strategies for goop beauty and GWYN (as needed) launches
• Own the social visual strategy, maintaining consistency across channels while evolving and pushing creative boundaries
• Stay deeply connected to cultural and platform trends, bringing fresh ideas and visual storytelling techniques to the work

Qualifications & Experience

FAQ

goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. J ob Disclosures : No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.