Digital Marketing Specialist

Digital Marketing Specialist

Job Requirements and Responsibilities :

Monitor keyword rankings and organic performance for Amazon listingsCreate premium A+ Content for AmazonOptimize paid advertising campaigns using SEO and other toolsImplement social media strategy in conjunction with company visionOversee the creation and maintenance of social media contentMeasures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)Identifies trends and insights and optimizes spend and performance based on the insightsBrainstorms new and creative growth strategies through digital marketingPlans, executes, and measures experiments and conversion testsCollaborates with internal teams to create landing pages and optimize user experienceUtilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsCollaborates with agencies and other vendor partnersDigital Marketing Specialist Requirements and Qualifications

Minimum of a Bachelor's Degree in Marketing or similar fieldMinimum of 1 year of experience as a Digital Marketing Specialist or similar roleExperience in optimizing landing pages and user funnelsExperience on Amazon & Amazon PCExperience with Adobe SuiteExperience with A / B and multivariate experimentsSolid knowledge of website / marketplace and marketing analytics tools (e.

g., Google Analytics, SEMRush, Helium10 etc.)Experience in setting up and optimizing PPC campaigns on all major search enginesWorking knowledge of HTML / CSS a plus