VirtualVocationsAnn Arbor, Michigan, United States
3 days ago
Job type
Full-time
Job description
A company is looking for a Senior Social Media Strategist to support its growing team focused on family-oriented brands.Key Responsibilities : Oversee client social media needs and manage a digital content teamDevelop and refine social media strategies in collaboration with PR and paid media teamsSet KPIs, analyze performance metrics, and present recommendations to clientsRequired Qualifications : 8-10 years of experience in social media strategy and content creation for CPG companiesMinimum 5 years of recent agency experience in social mediaStrong knowledge of TikTok, Instagram, Facebook, and YouTubeExperience in managing a team and setting achievable goalsUnderstanding of influencer marketing and its integration into social strategies