PR Account Executives manage and execute publicity campaigns on behalf of their clients. They work in-house at PR firms, marketing agencies, or corporate communications departments. Their duties vary greatly depending on their client’s needs, but typically include writing press releases, coordinating media relations, and pitching story ideas to journalists. 
  
In order to be successful in this role, Account Executives must have excellent written and verbal communication skills, as well as the ability to think creatively and come up with fresh ideas that will generate media interest. They must also be able to work well under pressure and juggle multiple projects.  
  
On a typical day, a PR Account Executive may be working on several different projects for their clients. They may start the day by writing a press release or drafting an email pitch to journalists. Then, they might spend some time researching media outlets that would be a good fit for their client’s story. After that, they might hop on a call with a journalist to discuss a potential story idea. The rest of the day may be spent working on other projects, such as coordinating media events or preparing client reports. 

Average day of a Public Relations Account Executive
Here’s a non-exhaustive list of common tasks PR Account Executives are required to complete: 

• Manage client accounts, in some cases several at once, to provide their clients with the best media exposure possible 
• Meet with clients to better identify their objectives and target audience and to go over their PR strategies 
• Conduct market research to find out the needs, habits, and personality traits of the clients’ audiences 
• Develop PR strategies and campaigns, considering their clients’ goals and opportunities, as well as their needs and budget 
• Present proposals to clients for their review and approval 
• Keep clients up-to-date on new promotional opportunities and the progress of their current PR campaigns by monitoring media coverage and reporting back to their clients 
• Act as the liaison between the client and the PR agency and speak to the media and general public on their behalf 
• Manage various other elements of successful PR campaigns, such as press releases and interviews 
• Ensure their client is always depicted positively, doing damage control in cases of scandals and controversies, if necessary 
• Attend networking and media events and meetings with clients, suppliers, and partner organizations 
• Liaise with business partners and other agencies 
• Cultivate relationships and liaise with influential contacts in the press and broadcast media 
• Follow the activities of their client to adapt their image to their activities, as well as the latest industry developments 
• Prevent or respond to negative media coverage 
• Ensure compliance with the agency’s bylaws, regulations, policies, and procedures