PR Coordinators play an important role in keeping an organization's public image positive. In many cases, they are the first point of contact between the organization and the media. As such, they must have strong communication and interpersonal skills and be able to multitask and work well under pressure. 
  
PR Coordinators typically handle writing press releases and putting together media kits. They also work with the marketing team to ensure that all materials are up-to-date and accurate. In addition, they may be responsible for arranging interviews or press conferences, as well as helping their clients prepare for interviews by giving them clear guidelines and instructions.  
  
PR Coordinators may also be responsible for creating and updating media guest lists, tier media lists, and distribution lists. Another aspect of this professional's role involves monitoring and analyzing campaigns to ensure that they are aligned with the established strategy. 

Average day of a Public Relations Coordinator
Here's a non-exhaustive list of common tasks Public Relations Coordinators are required to complete: 

• Research to find out the strengths, weaknesses, concerns, and objectives of their clients to provide them with the most tailored strategy possible 
• Plan and execute publicity strategies and campaigns to promote their client's brand and activity 
• Manage the company's interaction with its clients, the media, and the general public 
• Oversee all of their clients' printed, broadcasted, and online communications 
• Keep clients up-to-date on new promotional opportunities and the progress of their current PR campaigns 
• Commission or undertake relevant market research 
• Attend networking and media events and meet with clients, suppliers, and partner organizations to discuss the different aspects of PR campaigns and activities 
• Draft and distribute press releases, fact sheets, and media invites, along with any other communication to the press and the general public 
• Write concise and compelling stories for press outreach in a variety of formats 
• Develop and cultivate strong ties with the media to help generate visibility opportunities 
• Coordinate interview requests and organize press conferences  
• Assist with planning and executing press launches and other promotional events, as well as presenting new products to the press, if any 
• Analyze the impacts of campaigns and report their observations to the client 
• Maintain an up-to-date press list by collecting and editing the contact information of Journalists and other members of the media 
• Follow the activities of their client to adapt their image to their activities, as well as the latest industry developments 
• Prevent or respond to negative media coverage 
• Ensure compliance with the company's bylaws, regulations, policies, and procedures