The role performed by Marketing Analysts is considered one of the most demanding in the Marketing field. These professionals thoroughly examine any relevant information that may help the company make informed decisions on market tactics. They act as "analytics translators," determining the value of products and solutions to problems. 
  
Marketing Analysts focus on reducing the risks related to a marketing initiative or project. These practitioners track campaigns, segment the customer base, identify market trends, and monitor competitors. Likewise, they consider response rates, return on investment (ROI), and consumer dropout rates.  
  
Marketing Analysts usually work for Marketing firms, business associations, or any other organization that performs marketing activities. They can also be self-employed, in which case they typically work as freelance consultants. They know how to ask the right questions and use data to find the answers that guide marketing decisions, which is pivotal to the overall success of marketing campaigns. 

Personality of a Marketing Analyst

• They are highly investigative

Marketing Analysts are curious, probing, and always looking for answers. They are motivated by a desire to understand how things work and find hidden information. 
  

• They are very analytical

Marketing Analysts like to collect data and then scrutinize it to see what it means. They are very systematic in their thinking, and they want to set high standards for themselves and stay organized. Marketing Analysts are also excellent problem-solvers. They are quick to spot problems and then use their analytical skills to develop solutions. They can often find creative solutions that others might not think of. 
  

• They are collaborative

Marketing Analysts work well with others and can often get people to see their point of view. They are good at mediating disagreements and producing win-win solutions. They are also good communicators. They can easily explain complex concepts for others to understand. They are also good at writing and are usually very detail-oriented, which are great attributes to lend to any team or collaborative setting.