Sr. Marketing Manager

Job Description

Job Description

Senior Marketing Manager - Stablecoin Infrastructure

Location : New York City (Hybrid)

Compensation : $160K - $220K

We are building a full-service platform to transform how money moves, driven by the belief that stablecoins will underpin a new financial fabric that is faster, more global, and more efficient. Our platform makes issuing, managing, and integrating stablecoins seamless for developers, fintechs, and institutions. Backed by world-class investors, we are growing a team to reimagine how value moves online and are seeking an experienced Senior Marketing Manager to lead our marketing strategy.

This role is an exciting opportunity for a creative and analytical individual with deep expertise in the fintech or crypto / blockchain industry who has a proven track record in navigating regulated markets . This position will initially be an Individual Contributor role with the opportunity to grow into a leadership position. You will lead our marketing strategy, ensuring compliance with complex regulations while driving brand growth, demand generation, and customer engagement.

Key Responsibilities :

• Strategic Planning & Leadership : Develop, implement, and oversee multi-channel marketing strategies aligned with business objectives in the fintech, crypto, and payments sectors.
• Brand Building : Lead brand positioning, messaging, and thought leadership to build credibility and trust in a regulated environment.
• Cross-Functional Alignment : Work closely with product, compliance, and sales teams to ensure go-to-market strategies address both market opportunities and regulatory obligations.
• Campaign Execution : Plan and execute integrated marketing campaigns across digital, events, and PR channels, with a focus on trust, education, and regulatory adherence .
• Performance Analysis : Monitor marketing performance using analytics tools, delivering data-driven insights for continuous improvement and preparing reports on campaign outcomes and lead generation.
• Market Intelligence : Stay up to date on crypto market trends, the competitive landscape, and evolving regulatory requirements globally.

Requirements

Benefits

Due to the high volume of applications we anticipate, we regret that we are unable to provide individual feedback to all candidates. If you do not hear back from us within 4 weeks of your application, please assume that you have not been successful on this occasion. We genuinely appreciate your interest and wish you the best in your job search.

Commitment to Equality and Accessibility :

At MLabs, we are committed to offer equal opportunities to all candidates. We ensure no discrimination, accessible job adverts, and providing information in accessible formats. Our goal is to foster a diverse, inclusive workplace with equal opportunities for all. If you need any reasonable adjustments during any part of the hiring process or you would like to see the job-advert in an accessible format please let us know at the earliest opportunity by emailing human- resources@mlabs.city.

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