Senior Marketing Operations Specialist

The Senior Marketing Operations Specialist  is a senior independent contributor on our Lifecycle Marketing Team.

This person must be able to determine how marketing automation can grow a business and creatively reach various audiences through email and SMS marketing.

They should have experience working with and leading email strategy for various types of clients (B2B, SaaS, B2C, e-commerce, etc.), and expertise in leveraging marketing / sales platforms to drive results for clients.

They must have experience working across teams (particularly paid social, paid search, and e-commerce) and focusing on the technical and analytical aspects of marketing campaign execution.

This role involves managing the marketing automation platform, ensuring data accuracy, and leveraging data to drive marketing decisions.

What You'll Do :

• Executing and managing marketing campaigns across various channels Audit existing client accounts to identify strategic opportunities and areas to improve data quality  Administering marketing automation systems and ensuring database hygiene Defining goals, success metrics, and reporting on marketing program results Implementing MAP & CRM setups from scratch based on client priorities as well as best practices  Strategizing the layout of, setting up and managing marketing automation workflows.
• Building out lead scoring models and implementing lead routing workflows Creating nurture programs Assisting in the planning and execution of email marketing campaigns.
• Coordinating with cross-functional teams to ensure campaign alignment, and data is flowing properly.  Collecting, organizing, and maintaining marketing data- site, integrated platforms, historical, and third party data.
• Cleaning up CRMs by developing strategies to deal with data that needs to be archived, enriched or cleaned out the system.  Managing databases and CRM systems.

Ensuring compliance with privacy and communication regulations What You'll Bring :

Our goal :

By committing not only to our growth as a company, but the development of our employees and teams’, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation’s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.   Salary Range :