Social Media Coordinator

Social Media Coordinator

6-12+ months

$32-38 / hour W2

Boston, MA - Hybrid onsite 3 days / week

Job Purpose :

The Social Media Coordinator will play a pivotal role in supporting the Global Social Media Program by aligning social media efforts with business priorities to drive meaningful impact. This position will contribute to the execution of the Global Social Media Strategy, which encompasses both organic social media initiatives for the brand and the employee advocacy programs. This role is essential in maintaining a cohesive and impactful social media presence that aligns with the organization's strategic goals.

Key Responsibilities

Social Media Strategy & Planning

• Define clear objectives for social media campaigns and align them with business goals.
• Develop and execute platform-specific strategies, leveraging best practices and algorithms.
• Conduct audience analysis to understand demographics, interests, and behaviors for targeted content creation.
• Perform competitor analysis to identify opportunities and benchmarks.
• Stay updated on platform updates, new features, and algorithm changes to adjust strategies.
• Plan and manage detailed social media campaigns, including timelines, content calendars, and KPIs.
• Supporting employee participants in the advocacy program to amplify the brand's presence and influence.

Content Creation

Community Management

Analytics & Reporting

Key Skills & Competencies

Core Skills

Qualifications

Strong writing and visual design skills, with experience using tools like Adobe Photoshop