Marketing Director Job at ReSupply in Boston

Overview

Resupply is looking for a dynamic, performance-focused marketing leader to join us on our journey to reinvent and forever change the supply-chain of charitable contributions within the U.S. We are seeking someone who will be passionate about our mission and partnerships as we turn household goods into emergency relief for those in need. If you're driven by social good and a desire to make a positive impact, we want to talk with you!

As the Marketing Director, you will be responsible for developing and leading the execution of marketing campaigns to generate brand awareness and foster engagement through various channels. This will be a hands-on leadership role, managing a network of contractors and helping to build an in-house team. We are looking for a talented DTC marketer who can create compelling campaigns that will engage potential donors and highlight the missions we are supporting. The ideal candidate will be both analytical and creative.

Our small, tight-knit team is seeking a candidate who will work closely with us at our Downtown Boston headquarters. We work best when we can all innovate together in an open, collaborative environment. Our culture is built on the foundation of thinking disruptively, obsessing over adding value, and reaching out to support one another as we strive to Make Giving Simple and have fun doing it!

Learn how Resupply is forever changing charitable giving : https : / / www.youtube.com / watch?v=AVW60dsKJq0&t=6s

Responsibilities

Owning and executing optimizations for all paid digital advertising channels

Building and running experiments across audiences, channels, formats, and creatives to drive pipeline and improve CAC

Tracking, testing, and analyzing the success of campaigns to report KPIs to the leadership team; making adjustments as needed for improved performance

Managing the marketing budget and resources, ensuring efficient and effective allocation of marketing spend

Executing efficient media buying to reach our target audience across new and existing channels

Developing and leading a multidisciplinary team to achieve strategic goals and deliver measurable results

Working closely with product, sales, and customer success teams to ensure marketing efforts support company-wide initiatives and drive customer growth

Qualifications

BS in Marketing, Communications, Creative Writing, Visual Design, or a related field

7+ years of experience in marketing, with a focus on digital marketing

Startup or small team experience is preferred

Demonstrated success leading marketing projects from strategy to execution with measurable results

Hands-on experience with a variety of digital marketing channels, including SEO, paid search, content marketing, email campaigns, and social media

Strong analytical skills and experience with data-driven marketing, including reporting, analysis, and optimization

Experience managing budgets and forecasting results

Comfort with rapid experimentation – launching fast, iterating quickly, and scaling what works

Experience managing a team – assigning tasks, appraising results, and providing feedback and mentorship

Must be Boston-based, as this is primarily an on-site position with some limited flexibility to work remotely

Why Resupply?

The opportunity to have a real-world impact through your work

Be part of a mission-driven and service-oriented culture

Flexible PTO and early-exit Fridays year-round

Company-provided lunch in the office every day

Company team-building events

401K savings option

Medical, vision, and dental benefits

17 paid holidays

Note : ReSupply is an equal opportunity employer. As such, it is our policy to fill positions with qualified candidates regardless of the candidate\'s race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.

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