Marketing Manager- Lead Generation, SEO and BrandPrecision Life Sciences • Windham, NH, US
Marketing Manager- Lead Generation, SEO and Brand
Precision Life Sciences • Windham, NH, US
17 hours ago
Job type
- Full-time
Job descriptionLead Generation & SEO Conduct keyword research, content gap analyses, and competitive analyses to identify opportunities. Optimize website architecture, meta tags, headings, internal linking, schema markup, and page speed (Core Web Vitals) for better rankings and conversions. Create and optimize landing pages, forms, and calls-to-action (CTAs) to maximize lead capture. Monitor and report on SEO performance (rankings, traffic, conversions) and adjust tactics accordingly. Collaborate with content creators to produce SEO-friendly blog posts, guides, and resource pages. Website Optimization & Conversion A / B test headlines, CTAs, page layouts, forms, and imagery to improve conversion rates. Ensure website accessibility, mobile optimization, and tracking (Google Tag Manager, GA4). Email Campaigns & Nurturing Segment audiences (clients, candidates, industries, stages in funnel) and personalize messaging. Build automated nurture flows and cart / lead scoring logic to move prospects through the funnel. Monitor deliverability, engagement metrics, and performance; optimize subject lines, content, and sending cadence. Branding & Demand Generation Collaborate with design / creative to produce compelling assets (graphics, videos, infographics) that support campaigns. Manage content calendar and ensure consistency in tone, style, and value proposition. Support events, webinars, and thought leadership initiatives as needed. Analytics, Reporting & Growth Prepare regular performance reports for leadership with insights and recommendations. Identify growth opportunities and outline experiments prioritizing impact and feasibility. Maintain and organize marketing tech stack (CRM, marketing automation, analytics, CMS, SEO tools). Collaboration & Operations Manage project timelines, budgets, and vendor relationships (if applicable). Stay current with industry trends, SEO best practices, email deliverability, and branding innovations. 2–4 years of hands-on marketing experience with a focus on SEO, website optimization, and email campaigns. Demonstrated success in generating leads and improving conversions through digital marketing tactics. Proficiency with : SEO tools, Website CMS (WordPress) and basic HTML / CSS understanding. Google Ads (optional), and email marketing Basic graphic design experience to produce company collateral that is engaging and in-line with brand standards. Marketing automation and CRM integration (e.g., Bullhorn) Strong analytical skills with the ability to translate data into actionable improvements. Excellent written and verbal communication; ability to simplify complex concepts for non-marketing stakeholders. Detail-oriented, organized, and capable of managing multiple projects simultaneously. Experience in a recruitment, staffing, or professional services context. Familiarity with branding guidelines and visual storytelling. Growth-oriented mindset with a track record of testing and learning. A hands-on doer who enjoys optimizing the web funnel and crafting compelling email experiences. Curious, proactive, and comfortable wearing multiple hats (SEO, UX, email, branding). Customer-centric mindset with a passion for helping both clients and candidates find value. Collaborative team player who thrives in a fast-paced, growth-focused environment. Competitive salary commensurate with experience. Bonus / commission eligibility based on lead quality and conversion milestones. Health benefits, retirement plan, and professional development opportunities. Opportunity to grow into a leadership position as the company scales. Resume highlighting relevant SEO, website optimization, and email marketing experience. A short portfolio or summary of 2–3 campaigns you've driven (including metrics like traffic, leads, or conversions).
Job Description
Job Description
Marketing Manager – Lead Generation, SEO & Brand
Overview
We are seeking a hands-on Marketing Manager who will own day-to-day activities to generate client and candidate leads through search engine optimization, website optimization, email campaigns, and overall branding. This role is ideal for someone who is results-driven, detail-oriented, and eager to grow with the company. You'll work closely with sales, talent acquisition, and product / marketing teammates to drive measurable pipeline and strengthen our market presence.
About the Role
- Full-time, hybrid (4 days on site one specified day remote - NON-NEGOTIABLE)
- Reports to : CEO
- Location : Windham, NH
Key Responsibilities
Develop and execute on-page and off-page SEO strategies to improve organic visibility for target keywords (client / company search and candidate search).
Audit and optimize user journeys from landing pages to conversions
Plan, create, and send targeted email campaigns (lead nurture, candidate nurturing, newsletters) using marketing automation tools.
Maintain and evolve brand voice, messaging, and visuals across all channels (website, email, social, content, conferences).
Define and track key performance indicators (KPIs) : leads generated, MQLs, SQLs, conversion rates, email performance, and website metrics.
Work closely with Sales, Talent Acquisition teams to align messaging and campaigns with business goals.
Qualifications
Required
Desired
Ideal Candidate Profile
Compensation & Perks
How to Apply
Please submit :
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Marketing Manager • Windham, NH, US
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