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Field Marketing Team Leader
Field Marketing Team LeaderBlueprint Medicines • Cambridge, MA, US
Field Marketing Team Leader

Field Marketing Team Leader

Blueprint Medicines • Cambridge, MA, US
3 days ago
Job type
  • Full-time
Job description

Field Marketing Team Leader

How will your role help us transform hope into reality?

Systemic Mastocytosis (SM) is a rare and underdiagnosed disease, where patients often suffer for years before receiving an accurate diagnosis. With AYVAKIT, the first and only treatment designed to target the root cause of SM, now available, we are transforming patient care in a space with true blockbuster potential.

The Field Marketing Team Leader plays a pivotal role in translating national brand strategy into regional execution. By leading and developing the national team of Regional Marketing Executives (RME) to excel as regional marketing partners, you will ensure the franchise's strategic priorities are amplified locally, driving measurable impact across key centers, hubs, and influential customers. You will oversee efforts to foster today's SM Champions while building the next wave of advocates & thought leaders, advance speaker & KOL engagement, drive long-term account & customer planning and serve as a strategic thought partner across the field & headquarters. This role is about shaping influence, accelerating adoption, and ensuring the RME team is a force multiplier for the franchise.

As a key member of the Marketing Leadership Team, reporting to the Vice President of Commercial Strategy and Marketing, you will collaborate with colleagues across headquarters and field leaders to bring national strategy to life locally and ensure progress is visible, measurable, and impactful. You will also contribute to cross-functional enterprise initiatives and change management efforts, helping shape brand strategy and execution excellence across the broader commercial organization.

Location is flexible, regular travel to customers, team visits and headquarters will be expected.

What will you do?

  • Coach and develop the team hands-on : Spend meaningful time in the field with RMEs, observing, coaching, and ensuring consistency in execution and customer engagement
  • Develop and empower the RME team : Recruit, inspire, strengthen & unify a team capable of executing robust center, hub and customer-based plans that align with strategy and deliver measurable impact. Ensure the team consistently brings actionable insights back to HQ to refine franchise direction. Identify talent and capability gaps, provide targeted development and foster a culture of accountability, collaboration, and continuous learning.
  • Lead long-term account and hub planning : Oversee and actively guide the development of robust account strategies, ensuring plans are actionable, measurable & aligned with objectives.
  • Strengthen external engagement : Build and sustain meaningful relationships with physicians, thought leaders and rising stars - fostering today's SM Champions while identifying and advancing the next wave of advocates.
  • Drive speaker and KOL engagement excellence : Provide leadership and oversight of the national speaker bureau, ensuring compliant, impactful education that advances disease awareness and AYVAKIT adoption. Partner with Marketing to identify, develop and mobilize key opinion leaders aligned to brand priorities.
  • Stay deeply connected to the field through cross-functional engagements as well as direct engagement with key centers, hubs and influencers, maintaining a strong understanding of market dynamics (KOLs, institutional accounts, multidisciplinary teams, referral patterns). Routinely share insights across Blueprint to shape strategy and execution.
  • Represent the field perspective in brand planning and operational reviews, ensuring strategies are grounded in customer and market realities.
  • Partner with Marketing and other functions to ensure pull-through of brand priorities at congresses, regional programs and other key customer touchpoints.
  • Drive cross-functional alignment : Collaborate closely with sales, medical, precision medicine, and market access leaders to ensure role clarity, coordinated customer engagement and measurable progress.
  • Embed accountability and compliance : Set clear expectations, track progress against objectives and uphold the highest standards of ethical behavior and compliance.
  • Ensure a high level of SM clinical acumen.

What minimum qualifications do we require?

  • Bachelor's degree required
  • Minimum 15 years of pharmaceutical sales management or commercial leadership experience, preferably in hematology / oncology, allergy, and / or rare disease areas
  • Direct people management experience required
  • Field / Regional Marketing and / or Key Opinion / Thought Leader management experience required
  • What additional qualifications will make you a stronger candidate?

  • Team leadership experience
  • Headquarters marketing or similar type headquarters role experience
  • Product launch experience
  • Rare disease, hematology or allergy / immunology experience preferred
  • Cross functional experience, including partnering with marketing to build brand strategy and collaborating across local / regional teams
  • Demonstrated success with building and developing high performing field teams in a fast-evolving environment
  • Proven track record of employee development and performance management
  • Ability to travel within the US on a regular basis which may include overnight and weekend travel
  • Excellent leadership coaching and performance management abilities
  • Flexibility to adapt to a rapidly changing environment
  • Robust analytical and problem-solving skills, including ability to mine insights from team and clearly communicate synthesized perspectives
  • Excellent interpersonal skills, with a proven ability to collaborate with cross-functional partners and seek creative solutions to barriers
  • Skilled in identifying opportunities and threats to the business, while operating with a high sense of urgency
  • Commitment to our Core Values : Patients First, Thoughtfulness, Urgency, Trust, Optimism
  • Why Blueprint?

    At Blueprint Medicines, patients are our purpose. Their needs ignite our innovation, fuel our urgency and inspire us to go further - faster. We bet on bold people who want to grow, push boundaries and lead meaningful change. Here, you'll do the most impactful work of your career - because our commitment to changing lives isn't just what we do, it's who we are.

    Patients are waiting. Are you ready to make the leap?

    Equal Employment Opportunity

    At Blueprint Medicines, we foster an environment of fair treatment and full participation for all of our employees as we navigate complex challenges in pursuing our mission to improve the lives of patients. We celebrate our unique differences and varied career and life experiences so that we can sustain our diverse culture and ensure everyone feels accepted. We are committed to non-discrimination, equal employment opportunity, as well as an inclusive recruitment process. We consider all qualified applicants based on merit and without regard to race, color, sex, gender identity, sexual orientation, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, or any other characteristic protected under applicable federal or state law.

    We will make reasonable accommodations, absent undue hardship, for qualified individuals with known disabilities. If you are an individual with a disability in need of an accommodation with the application or recruiting process, please reach out to TotalRewards@blueprintmedicines.com.

    Blueprint Medicines, a Sanofi company, is a global biopharmaceutical company that invents life-changing medicines. We seek to improve and extend patients' lives by solving important medical problems, with a focus on allergy / inflammation and oncology / hematology. Our approach begins by targeting the root causes of disease, using deep scientific knowledge in our core focus areas and drug discovery expertise across multiple therapeutic modalities. We have a track record of success with two approved medicines, including AYVAKIT / AYVAKYT (avapritinib) which we are bringing to patients with SM in the U.S. and Europe. Leveraging our established research, development, and commercial capability and infrastructure, we aim to significantly scale our impact by advancing a broad pipeline of programs ranging from early science to advanced clinical trials in mast cell diseases and solid tumors. For more information, visit www.blueprintmedicines.com and follow us on X (formerly Twitter; @BlueprintMeds) and LinkedIn.

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    Team Leader • Cambridge, MA, US

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