Senior Manager Digital Marketing Technology and Operations (Hybrid)
MediabistroActon, MA, United States30+ days ago
Job type
- Full-time
Job descriptionDrive the voice of the business in the execution of digital initiatives, in partnerships across cross-functional areas of responsibility, to align website operations with overall business objectives Drive project acceleration and risk mitigation by providing guidance on proven practices and (when applicable) reusable components (sharable assets already identified or opportunities for developing such assets as part of the current work effort) Lead the global process to update the website Ensure that the content and experience is compliant and measurable by analytical systems Drives efficiency by bringing insights into cross-functional teams sees the bigger picture, across all Technical Teams (ARTs) / Franchises / departments Provide strategic leadership and oversight of daily digital operations (websites, CRM), ensuring optimal performance, integration, and alignment with organizational goals Implement, operationalize and optimize digital tools and platforms to enhance operational efficiency and drive business results Work with GME Brand & Creative for digital assets Ensure the security and integrity of omnipod.com website and associated tools such as website analytics, including data protection and compliance with relevant regulations Analyze operational website data to identify areas for improvement and implement best practices within Omnipod.com Lead the strategic support and governance of tracking, analytics, and reporting technologies such as Google Analytics, and PowerBI Develop and maintain website health through codified best practices including usability, information architecture, search optimization and design Implement and maintain quality assurance processes to ensure the website meets high standards of functionality, usability, and performance Improve overall process efficiency by working with partners to spot areas of opportunity that could reduce the performance of the site and provide recommendations to reduce the need for re-work, allowing more creative to be implemented quickly Execute conversion rate optimization and live site testing, collaborating with Digital Strategy lead, franchises and web user experience teams Provide strategic guidance and governance for the technical direction of Omnipod.com, ensuring alignment with enterprise architecture, digital innovation goals, and long-term scalability Proactively protect the integrity of Omnipod.com by working hand in hand with our regulatory and privacy teams to stay updated on legal requirements and industry standards Partner with the digital marketing team, external agencies, and compliance stakeholders to ensure enterprise-wide adherence to cookie management and online tracking regulations, including HIPAA, GDPR, and other applicable data privacy frameworks Ensure digital products meet accessibility standards and privacy regulations Support digital projects, including website development, digital marketing campaigns, and software implementations Work with Project and Program Managers across the organization to ensure project plans align to requirements Coordinate with cross-functional teams to ensure projects are completed on time, within scope, and within budget Monitor project progress, identifying potential risks and implement mitigation strategies Communicate to stakeholders the project status, and provide regular updates Ability to manage complex and cross-functional projects concurrently and get stakeholder buy-in Strong communication and collaboration skills with a proven ability to build and maintain relationships with a diverse group of people and audiences Support cross-functional relationships in a matrixed organization Proven experience in website operations management or a similar role Strong understanding of digital marketing, web development, and digital tools Strategic thinking capabilities with a forward-looking perspective Excellent project management and organizational abilities Proficiency in project management software (e.g., Basecamp, Confluence, Jira) and Agile project management methodologies Strong leadership and team management skills In-depth knowledge of web technologies, CMS platforms, and best practices Strong analytical and problem-solving skills Excellent communication and interpersonal skills Experience with website performance testing tools and techniques Understanding of web security principles and practices Bachelor's Degree (Preferred field of study : Business, Information Technology, Marketing, or related field) 10+ years experience in digital project management and operationsInsulet Corporation (NASDAQ : PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulets flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com. We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.()
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Senior Manager Digital Marketing • Acton, MA, United States
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