Sr. Product Manager, CDP Audience Management & Activation

GEICO is looking for an accomplished, customer obsessed, and results oriented Senior Product Manager to lead the Audience Management & Activation featuresdiscovery anddevelopment within the Customer Data Platform Product team.

Product Management at GEICO

In this dynamic role, you'll be key to driving GEICO's digital transformation by being part of a growing Product Organization working in cross-functional teams to implement cutting edge technologies, foster a culture of innovation, and ensure seamless integration of digital solutions across the organization.

The ideal candidate will champion a startup mindset and deliver differentiated experiences for our customers.

We are building a world class Product team within GEICO so that we can enable GEICO businesses to lead with a data driven approach.

If you have experience in Product Management building solutions for a Customer Data Platform - we are looking for you! The ideal candidate is a product-oriented team player comfortable working in a fast-paced environment and must be a strong communicator, comfortable working with stakeholders of all organizational levels.

Job Responsibilities :

Understand industry landscape, market trends, customer and business need to synthesize discovery efforts into insights and implications to features

Leverage insights to drive vision for product features that will drive incremental value and rally stakeholders to your vision

Define and own the 6 9-month feature roadmap to drive priorities for your team taking into value creation and cost to create value

Identify and measure feature KPIs (Key Performance Indicators), with an eye to adjusting and refining your roadmap as the data dictates

Have an end-to-end understanding of features and how they fit into the larger ecosystem to be able to anticipate impacts from changes in other parts of the business

Work closely with tech leadership and architecture to understand the tradeoffs of technical decisions and how they impact the customer experience

Rally teams and senior stakeholders to your product direction and proactively leverage relationships throughout the ecosystem

Reports on feature performance to stakeholders demonstrating incremental value creation

Encourages adaptability informed by emerging solutions, industry trends and changing customer needs

Defines scalable product solutions by deep knowledge of internal and external customers habits

Understands technology concepts and how underlying product services perform across channels and customer touchpoints

Fosters a strong agile discipline and inspires teams to continuously improve delivery through understanding of key agile metrics

Basic Qualifications :

Bachelor’s Degree

At least 5 years of experience in Product Management

At least 5 years of experience translating features into consumer or associate facing products

At least 5 years managing all aspects of a product feature throughout its lifecycle from concept to delivery

At least 5 years leading cross-functional teams that drive results during product discovery and product delivery

At least 3 years of experience building and shipping technical products

Strong understanding of audience segmentation, targeting and personalization concepts

Demonstrated expertise in channels activation strategies within customer data platforms (CDP) and related technologies ecosystem

Experience in building, using, or improving industry leading Customer Data Platforms (CDP) such as Adobe RT-CDP, Salesforce Customer 360 or Segment CDP

Preferred Qualifications :

High level of technology acumen

High sense of accountability and strong problem-solving skills

Knowledge of multiple functional areas such as Product Management, Engineering, UX / UI, Sales, Customer Support, Finance, or Marketing

Excellent written and verbal communication skills

Strong interpersonal and collaborative skills to influence across the organization

Insurance industry experience

Agile certifications (i.e., SAFe, Scrum Alliance, Scrum.Org, ICAgile, PMI-ACP)

Comfortable working hands-on with customer data, writing SQL queries

Knowledge of concepts around entity resolution and master data management (MDM)

Familiarity with data storage technologies like Graph, Cassandra, TiDB, ADLS, and Snowflake etc.

Familiarity with activation platforms e.g.LiveRamp, Salesforce Marketing Cloud etc.

Annual Salary

$128,000.00 - $224,000.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate / annual salary to be offered to the selected candidate.

Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Benefits :

As an Associate, you’ll enjoy our

• to help secure your financial future and preserve your health and well-being, including :
• Premier Medical, Dental and Vision Insurance with no waiting period
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Reimbursement
• Paid Training and Licensures
• Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.