Groupe Account Director

Company description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One".

Overview

This senior leadership role is rooted in media expertise while encompassing broader advertising disciplines. The Groupe Account Director will lead integrated teams across media planning and buying, strategy, creative, and client services to deliver innovative, performance-driven solutions for the LATAM region. This role is pivotal in shaping the Miami office’s strategic direction, driving operational excellence, and fostering a collaborative, future-ready culture.

Responsibilities

Strategic Leadership Across Disciplines

Define and execute the strategic vision for the Miami office, with a strong foundation in media and integration across advertising functions.

Act as a senior advisor to clients, translating business goals into holistic marketing and media strategies.

Champion innovation and transformation across media, creative, and strategy teams.

Ensure alignment between media plans and cross-functional teams.

Client Management and Growth

Serve as the senior point of contact for client engagements, ensuring strategic alignment and exceptional service delivery.

Lead integrated business reviews and performance presentations across media and advertising disciplines.

Identify growth opportunities within existing accounts and support new business initiatives.

Leadership & Integration

Oversee media planning and buying teams across digital, offline, programmatic, and social channels.

Ensure media strategies are data-driven, performance-focused, and aligned with client KPIs.

Collaborate with strategy, creative, and analytics teams to deliver integrated campaigns.

Stay ahead of media trends and emerging platforms to guide future-ready solutions.

Operational Oversight

Manage day-to-day operations across disciplines, ensuring seamless collaboration and delivery.

Optimize workflows and processes to enhance efficiency and quality across media and advertising outputs.

Partner with vendors and platforms to unlock innovation and first-to-market opportunities.

Team Leadership and Development

Lead, mentor, and inspire cross-functional teams, fostering a culture of collaboration, innovation, and accountability.

Attract and retain top talent across media, strategy, and client services.

Drive professional development and connect teams across the network to share knowledge and build integrated solutions.

Financial Stewardship

Monitor budgets for all the various accounts assigned, forecast revenue, and manage profitability.

Partner with finance and leadership to ensure investments deliver ROI and meet financial targets.

Qualifications

Experience : 15+ years in media and advertising, with a strong background in media planning / buying and integrated campaign leadership in an agency setting, preferably in the LATAM region. Experience managing large-scale accounts and cross-functional teams is essential.

Expertise : Deep understanding of media strategy, planning, buying, and performance optimization, with exposure to creative, strategy, and analytics.

Leadership : Proven ability to lead diverse teams, manage complex projects, and drive innovation across disciplines.

Financial Acumen : Experience managing budgets and delivering on financial goals.

Education : Bachelor’s degree in Advertising, Marketing, or Communications preferred; MBA is a plus.

Languages : Bilingual (English and Spanish) required.

Key Competencies

Visionary leadership with a collaborative mindset

Results-driven and performance-focused

Exceptional communication and client management skills

Ability to thrive in a fast-paced, multicultural advertising environment

Passion for innovation and integrated marketing solutions

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.