Marketing Manager (Behavioral Health Marketing)

Marketing Manager

This role requires associates to be in-office 1 - 2 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered if candidates reside within a commuting distance from an office. The Marketing Manager thinks strategically and end-to-end using data and insights to develop, manage and improve omni-channel campaigns. This role works as a true change agent, developing marketing strategies and directing content development, optimization, and personalization, including measurement plans and continuous improvement. The candidate is a digital marketing leader who can demonstrate success in developing omni-channel marketing plans and working collaboratively with our behavioral health business unit and across the enterprise. An influential personality, proven ability to develop and tell stories, and demonstrated results in developing and executing marketing campaigns through end-to-end customer journeys fuel this role's success. The candidate needs to be organized, comfortable moving quickly, great at juggling priorities, results-driven, and passionate about continuous improvement.

How you will make an impact :

• Developing omni-channel marketing strategies based on business priorities, customer insights, and industry trends.
• Builds market product / marketing plans.
• Working with business partners and fostering multidisciplinary collaboration to create business cases and ensure the deployment of solutions that engage target populations.
• Serves as a single point of contact on marketing issues and resolution.
• Coordinates the development and review of communication materials with appropriate resources.
• Leads development of marketing collateral to support marketing plans.
• Coordinates with public relations to support marketing initiatives.
• Provides leadership and direction to marketing support and creative staff.
• Partner with the business unit to align on goals and prioritization to drive growth and engagement.
• Be comfortable building and executing marketing strategies collaboratively with creative, business, growth, and account partners for multiple products across many audiences.

Minimum Requirements :

Preferred Skills, Capabilities and Experiences :

Who We Are : Elevance Health is a health company dedicated to improving lives and communities and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve. How We Work At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business. We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs, and financial education resources, to name a few. Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process. The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient / member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws. Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.