WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries.
Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
YOUR ROLE
You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato's Prizes and Games verticals which sends 100's of millions of exciting and engaging messages to consumers monthly.
The only limitations : Your imagination and data-driven creativity as you launch new initiatives and campaigns that impact millions of consumers monthly.
You have drive and a passion for results which allows you to thrive in an extremely fast-paced, dynamic environment. You are a team player and email marketer who understands consumer psychology and the need for quality content and messaging.
You must be passionate about being hands on in data and utilize insights to drive your email strategies from ideation, to send, to inboxing and action.
You thrive on success and the impact that your work has on consumers as well as the impact to the business : Revenue, Life Time Value (LTV), and Revenue per User (RPU).
SUCCESS LOOKS LIKE
- Optimizing and expanding our automation set for prospective and existing investors to create more of a "one-to-one" experience, as well as generating a flywheel of testing and feedback
- Developing thoughtful and sophisticated omnichannel campaigns across email and push notifications
- Owning the analysis and presentation of results, including individual campaigns, long-standing automations, and the state of the program, flagging trends and offering solutions to make the whole lifecycle and marketing team better
- Partnering with our Messaging Operations Manager to set up API connections for triggers and data flows encouraging correct data architecture within our marketing ESP to support easy creation of highly personalized comms
- Acting as a leader of email code by debugging other teammates' work and keeping up to speed with the latest trends and platforms
WHAT YOU NEED TO SUCCEED
- 4-6 years of email marketing / remarketing experience
- Extensive experience in the performance marketing / lead generation industry
- Proven experience delivering on department and / or company level key results
- Highly analytical and hands-on expertise with data using primarily first party data
- Experienced with BI tools (we use Looker), Excel / G-Suite, platform data tools, etc.
- Effectively grown and scaled messaging revenue in previous companies
- Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance
- Possess an insatiable curiosity and drive to win
NICE TO HAVES
- Experience with SMS and Push Notifications is highly desirable
- A strong understanding of deliverability drivers
TOTAL REWARDS & COMPENSATION
Salary range : $80,000-$115,000
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework.
Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company.
We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Building Envelope | Project Manager - Team Leader
This Project Manager will have overall project management responsibility for both routine and complex projects. The Project Manager is the primary point of contact for the client and is responsible for scheduling, budgeting, and design of the project. The Project Manager supervises and coordinates t...
Director of Marketing
Neighborhood Farms non-profit seeks an experienced, resourceful, and creative Director of Marketing to lead a national organization in membership development, program development and implementation, and the creation of an active national network engagement. The Marketing Director should aim to set a...
Marketing Manager - Latin America & the Caribbean
You will provide ongoing marketing and brand direction and support to franchisees with local marketing programs. You will work with marketing to team to develop short-term and long-term strategies and marketing programs focused on driving sales, traffic, market share growth and branding across the r...
Public Relations Specialist
As a full-service marketing and public relations agency, AMP offers a wide range of services including brand marketing, public relations, social media, design, sports marketing, activation, event management, and product sampling. Alliance Marketing Partners, LLC (AMP) is seeking a highly skilled and...
Director of Marketing, Secondary Education
Minimum of 5 years of experience in marketing roles within the K-12 education sector, with a strong understanding of the unique dynamics and challenges of the market. Proven track record of developing and executing successful marketing strategies targeting grassroots teachers and district decision-m...
Director of Marketing
The Director of Marketing will oversee all aspects of marketing, including social media management, website development, SEO optimization, proposal creation, digital advertising, and event planning. Job Title: Director of Marketing**. Kent Services is seeking a dynamic and experienced Director of Ma...
Director of Marketing
Reporting to the Senior Director of Marketing, the Director of Marketing will lead the efforts to meet the goals and objectives of their assigned portfolio of Latin entertainment and education programs. Key factors contributing to the success of the Director will be the ability to collaborate with t...
Director of Marketing - Surgical
Director of Marketing - Surgical Channel. You'll be integral to the growth of market share and profit objectives globally, and will be given genuine autonomy to drive the marketing strategy for life-changing products. One of the fastest growing surgical technology companies in the market, this is yo...
Marketing Coordinator - Entry Level
We're seeking a talented and ambitious Marketing Coordinator to join our dynamic team! As a recent college graduate, you're eager to kickstart your marketing career and make a real impact. If you're a creative problem-solver with a passion for marketing, let's chat!. Coordinate marketing events, pro...
Social Media Marketing Manager
Social Media Marketing Manager. Create social marketing strategies and help in sales pitches. Ensure client marketing goals are met and able to improve results when needed. Digital Silk is built upon the principles of. ...