Director of Marketing, Secondary Education

JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education.

Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford.

As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.

Responsibilities :

• Generate high-quality leads for the Sales team through meticulously designed and executed lead generation programs.
• Elevate JoVE's visibility among K-12 teachers and district decision-makers, fostering increased awareness and engagement.
• Produce impactful marketing collateral, including brochures, videos, and blogs, that effectively communicate JoVE's value proposition.
• Organize and deliver webinars that position JoVE as an industry leader, showcasing expertise and driving engagement.
• Utilize data-driven insights to optimize marketing strategies, measure performance metrics, and continually enhance campaign effectiveness.
• Spearhead JoVE's presence at educational conferences, workshops, and events tailored to the K-12 audience, ensuring impactful representation and engagement.

Qualifications :

• Bachelor's Degree
• Minimum of 5 years of experience in marketing roles within the K-12 education sector, with a strong understanding of the unique dynamics and challenges of the market.
• Proven track record of developing and executing successful marketing strategies targeting grassroots teachers and district decision-makers.
• Experience in creating engaging marketing content across multiple channels, including digital, social media, print, and events.
• Strong analytical skills and proficiency in data-driven marketing techniques and tools.
• Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels.
• Demonstrated leadership experience, with the ability to inspire and motivate a team towards achieving common goals.
• Passion for education and a commitment to improving science education outcomes for high school students.

Why Join JoVE?

• When working with JoVE, you can expect salary and benefit package competitively placed within the local market
• You will make a direct impact in accelerating science research and in improving student learning in science education
• Opportunity to work with global teams and in an environment that promotes innovation and collaboration
• Our strong promotion from within culture draws a clear path to advance your career with us
20 days ago