AI-Driven Digital Marketing Specialist

About Occuspace

At Occuspace, we believe the physical world should be as data?driven as the digital world. Space utilization data drives better and more sustainable design, management and experience of physical spaces. Our mission is to make it simple and easy to collect and act on this data. We believe that how humans interact with buildings will be the single most important datapoint in designing the buildings of the future. We have a lot of work to do to make space utilization data a standard metric for all commercial buildings, but with a world class team working in a low ego environment, we believe we can truly change how we design, manage, and experience the built environment.

About the Role

We are seeking a dynamic and creative AI?driven Digital Marketing Specialist to join our team. This role is perfect for a tech?savvy individual who is passionate about leveraging AI, social media, and compelling content to drive brand awareness and generate leads.

You will be instrumental in developing and executing digital marketing strategies using AI applications and methodologies that effectively communicate the value of our occupancy measuring systems to our target audiences.

IMPORTANT - Please read :

To apply for this role, please provide a cover letter that explains how you'll utilize AI to : create contacts lists; build refine contextual, personal content around clients and segments; deploy and track campaigns using AI integration with our CRM (HubSpot); and, in practical ways, exponentially increase efficiency of marketing efforts using AI software and techniques.

Responsibilities

• Social Media Management :

Develop and execute engaging social media strategies across various platforms (LinkedIn, Twitter, etc.) tailored to higher education, corporate real estate, and government sectors

Write (and enlist industry experts to write) clear, concise, and persuasive copy for website content, blog posts, email campaigns, and social media posts

Leverage AI?powered tools for list-building, content creation, social media scheduling, data analysis, and campaign optimization

Assist in the planning and execution of digital marketing campaigns, including email marketing, paid social media, and content marketing initiatives

Conduct market research to identify industry trends and competitor activities

Develop campaigns that directly target higher education, corporate real estate, and government institutions, understanding the unique needs of each

Bonus Points

Requirements

Benefits

What We Offer

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