Senior Product Marketing Manager

Senior Product Marketing Manager

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.

At our core, we believe work is about more than just numbers it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued. Join us and become part of a company that's empowering people to unlock their digital potential!

To get a sneak peek into our culture, find us on Instagram : @optimizely

Job Responsibilities

• Product Expertise : Maintain deep product knowledge across Optimizely's content solutions (CMP, CMS, DAM, AI) and serve as the customer's voice in roadmap discussions.
• Content Creation : Develop high-impact go-to-market assets and narratives for campaigns, launches, and enablement, tailored for marketing, sales, and customer success teams.
• Collaboration and Alignment : Partner with cross-functional and executive teams to align product marketing initiatives with business priorities and customer needs.
• Positioning & Messaging : Develop differentiated value propositions and messaging frameworks that articulate the power of Optimizely's content solutions across industries and audiences.
• Marketing Planning and Execution : Collaborate on integrated marketing programs that accelerate adoption, drive pipeline, and improve retention.
• Market Analysis : Analyze customer needs, market trends, and competitor movements to inform product positioning and GTM strategy.
• Sales Enablement : Partner with key Enablement, GTM, and Customer Success teams to provide training and resources that empower sales teams to effectively communicate the value of our content solutions.

Knowledge and Experience

Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.