Associate Product Marketing Manager

Explore Opportunities With Brunswick

Are you ready for what's next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality.

Position Overview

We are looking for an experienced marketer to elevate brand and product activations. This individual will work with key stakeholders in category management, marketing, sales, service and suppliers, acting as the liaison to ensure product and sales, marketing, and service materials meet the needs of the category. This individual role will be to ensure content generation, product alignment & channel execution of brand & product marketing. Central to this role is management of new product launches, event planning and execution, photo shoot planning and execution, the brand calendar, email coordination, and key stakeholder communications.

At Brunswick, we have passion for our work and a distinct ability to deliver.

Essential Functions

• Support brand marketing leadership to ensure new product launch and model year product changes are successfully executed
• Act as the product information liaison, connecting product / portfolio teams with the marketing execution teams tasked with delivering all product marketing materials
• Lead for event planning specific to boat shows, and provide support for dealer meetings, owner events, and other brand events
• Lead photo and video shoot planning and execution
• Support key campaign activation for brand campaigns, which may include cross-functional and cross-divisional communications
• Manage email calendar aligned to brand campaigns and events and coordinate execution with creative and email marketing teams
• Collaborate with creative resources to develop marketing collateral that is impactful and adheres to brand guidelines
• Accountable for the management of the marketing calendars
• Support a broader division objective of transforming the boating experience, through deep consumer knowledge, contemporary marketing techniques and general business strategy
• Manage marketing projects from inception through completion as assigned by the Marketing Director

Required Qualifications

The pay range for this position is $69,000 to $110,500 annually. The actual pay offered will vary depending multiple factors including job-related knowledge / skills, relevant experience, business need, and geographic location. In addition to base pay, this position may be eligible for discretionary bonus or short term incentive program.

This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), wellbeing program, product purchase discounts and much more.

Why Brunswick

Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more.

About Brunswick Boat Group

Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide.

Across our fiberglass and aluminum manufacturing facilities, our team members are the driving force behind our success. We foster a culture rooted in safety, integrity, continuous improvement, and personal growth. Whether you're building unsinkable legends, pioneering wake sports, or crafting fishing and pontoon boats trusted for generations, you'll be part of a united team committed to delivering exceptional experiences on the water.

Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply.