No longer accepting applications
Associate Director, Marketing
BTG Specialty PharmaceuticalsBoston, MA, US3 days ago
Job type
- Full-time
Job descriptionDevelop and execute a data-driven brand strategy that drives brand growth and is aligned to overall brand objectives Manage and lead personal promotion and non-personal promotion marketing tactics that are aligned with brand strategy and business objectives Create a hyper-targeted non-personal promotion strategy within rare disease brand(s) that optimizes spend, triggers behavior change, and ladders up to brand strategy Partner cross functionally to create and elevate insights driven growth opportunities that facilitate strategies and tactics Manage Creative Agency Management to deploy commercial tactics Incorporate feedback and insights to evolve and elevate brand strategy and tactics Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical / marketing platform and initiatives Integrate competitive analysis to enhance brand positioning highlighting key areas of growth in complex markets Collaborate with other functional areas to develop and lead memorable, accurate, and differentiated brand messaging Execute on the value proposition for the products, including pricing and reimbursement strategies Lead brand budget planning and support annual budget planning to support promotional projects Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics Apply project management principles to facilitate commercial team project deployment, establish and execute on operational best processes and practices, assist with the Promotional Review Committee process, and other ad hoc tactical initiatives as they arise Develop / manage communications and roll out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field-based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s) Speakers' Bureau Management – manage external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers' Bureaus across products Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs Ensure compliance with all federal, state and local laws regulating commercial activities Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with Serb values Bachelors Degree required, MBA preferred 7+ years of commercial experience in pharmaceutical or biotech, including a minimum of 3 years in marketing with at least 2 years focused on the US market A demonstrated success in building uniquely defined brand strategies throughout the entire product lifecycle from early development to post marketing Track record in creating both personal promotion and non-personal promotion tactics that drive brand growth and aligned to strategy Launch experience preferred or track record accelerating early adoption of brand Experience in hospital selling environment, rare disease, and or / sales experience preferred Notable history of growing brand revenues and profitability Ability to work cross-functionally and influence effectively, to identify alternatives and to create efficiencies among competing internal resources Acumen around all functions that are integral to successfully creating and executing a brand strategy (marketing, commercial operations, commercial development, sales execution and training, finance, medical / legal / regulatory process, etc) Proven experience managing complex marketing situations and driving commercial growth Possess the ability and desire to measure and track performance and success of programs / initiatives Excellent interpersonal relationship skills with the ability to collaborate cross-functionally including negotiating and relationship management skills with ability to drive achievement of objectives Knowledge of and experience with market research methodologies and best practices and commercial data sources Knowledge of and experience with clinical and regulatory concepts. Understanding of federal regulations and guidelines regulating commercial activities and ability to act appropriately within these constraints Proficient and analytical thinking of KPI's strongly preferred Ability to create, translate and execute strategic plans, from vision to therapeutic conceptualization to commercialization. Ability to think creatively and execute on identified brand opportunities that ladder up to brand and / or congress strategy Experience using Veeva Vault to manage submissions for Promotional Review Committee (Regulatory, Medical, Legal) Proficiency with Microsoft Office, Veeva CRM Proactive, forward-thinking approach; high initiative and self-motivated to manage projects with minimal oversight Excellent interpersonal and communication skills Proven planning and organizational skills A demonstrated high degree of independence and professional maturity. Ability to navigate through ambiguity—establishing procedures where required Flexible and adaptable to changing environment and priorities. Ability to make independent decisions in accordance with knowledge of the business and those supported Travel to Commercial Congresses, Field Working Sessions, and other meetings may be required on an ad-hoc basis Hybrid Working Vacation, Personal and Sick time 15 Paid Company Holidays Medical, Dental, Vision and other Voluntary benefits Paid Parental Leave Tuition Assistance Discretionary Bonus Plan Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years.
Come and Save Lives with Us!
SERB is a fast-growing specialty pharmaceutical company that equips healthcare providers worldwide with life-saving medicines for patients facing rare conditions and emergencies.
For over 30 years we have consistently provided emergency medicines, medical countermeasures, and the world's leading portfolio of antidotes.
Today SERB has over 500 employees in 18 countries and group revenue in excess of €400m. With a strong presence in the US, Europe, and the Middle East, along with a global network of trusted distribution partners, we make a broad range of essential medicines available in over 100 countries.
Having the right culture is as important to us as having the right portfolio. We are guided by our four values :
- We make patients our priority
- We act with accountability and integrity
- We work together as one team
- We look for better ways forward
By expanding our reach through selective acquisitions and entering new markets, we're not just supplying medicine; we're improving the standard of care for more patients around the world.
The Associate Director, Marketing will develop and execute marketing strategies and tactics for pharmaceutical products in the Rare Emergency Medicine portfolio. This individual will lead and implement projects to support the products, interfacing with internal and external stakeholders to ensure a quality outcome, on strategy and on deadline.
This role can be based in Philadelphia or Boston.
This role will report into the Rare Emergency Medicine Head of Marketing.
As Associate Director, Marketing, your responsibilities will include :
The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.
To be successful in this role, you should demonstrate :
Company Benefits
Serb Pharmaceuticalsis an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values.
#J-18808-Ljbffr
Create a job alert for this search
Associate Director Marketing • Boston, MA, US
Related jobs
We are a rare disease therapeutics company leading with science to make life-changing therapeutics available to patients with significant unmet needs.
We involve key thought leaders, physicians, pat...Show moreLast updated: 30+ days ago
As a member of Takeda Oncology your work will contribute to our bold, inspiring vision : We aspire to cure cancer.Here, you\'ll build a career grounded in purpose and be empowered to deliver your be...Show moreLast updated: 1 day ago
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Tak...Show moreLast updated: 30+ days ago
Associate Director, Primary Immune Deficiency HCP Marketing.Be among the first 25 applicants.Get AI-powered on this job and more exclusive features.
This range is provided by Takeda.Your actual pay ...Show moreLast updated: 3 days ago
We are a rare disease therapeutics company leading with science to make life-changing therapeutics available to patients with significant unmet needs.
We involve key thought leaders, physicians, pat...Show moreLast updated: 30+ days ago
Ipsens Rare Disease franchise has been expanding through both organic growth and acquisitions.From a marketing standpoint, there is a critical need for excellence in strategic planning and in execu...Show moreLast updated: 3 hours ago
Ipsen’s Rare Disease franchise has been expanding through both organic growth and acquisitions.From a marketing standpoint, there is a critical need for excellence in strategic planning and in exec...Show moreLast updated: 6 hours ago By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Tak...Show moreLast updated: 1 day ago 
Associate Director, Omnichannel Marketing, CRC.The Digital Marketing, Associate Director is responsible for overseeing digital marketing strategies and initiatives to enhance product appeal and per...Show moreLast updated: 3 days ago
At Marvin, we’re driven by a simple but powerful purpose : to imagine and create better ways of living.For over 100 years, we’ve been a family-owned and -led company committed to helping...Show moreLast updated: 27 days ago
SERB is a fast-growing specialty pharmaceutical company that equips healthcare providers worldwide with life-saving medicines for patients facing rare conditions and emergencies.For over 30 years w...Show moreLast updated: 3 days ago
Product Marketing - Senior Manager / Associate Director.Veeva Systems Join to apply for the.Product Marketing - Senior Manager / Associate Director.
Veeva Systems Veeva Systems is a mission-driven o...Show moreLast updated: 23 hours ago Associate Director, Marketing Portfolio Strategy Lead, US Oncology – BioSpace.Associate Director, Marketing Portfolio Strategy Lead, US Oncology.
By clicking the “Apply” button, I understand that my...Show moreLast updated: 3 days ago 
This position executes new initiatives and projects initiated by the SBS leadership team to achieve the perceived goals and outcomes.
These initiatives and projects not only span a wide range from m...Show moreLast updated: 7 days ago By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Tak...Show moreLast updated: 30+ days ago 
Associate Director of Marketing, Therapeutic Dermatology.Exciting Opportunity in the Pharmaceuticals Industry.Our client, a leading organization in the field of immunology and dermatology, is seeki...Show moreLast updated: 15 days ago
Japan with operations in the U.With several marketed products and a diverse pipeline of early‑to‑late‑stage investigational assets, we aim to accelerate discovery, research, and development to brin...Show moreLast updated: 3 days ago
Product Marketing - Associate Director / Director Join to apply for the Product Marketing - Associate Director / Director role at Veeva Systems Product Marketing - Associate Director / Director...Show moreLast updated: 30+ days ago
- Promoted
Associate Director, Marketing
Zevra Therapeutics, Inc.Boston, MA, United StatesFull-time
- Promoted
Associate Director, Marketing Portfolio Strategy Lead, US Oncology
Takeda PharmaceuticalsBoston, MA, United StatesFull-time
- Promoted
Associate Director, Omnichannel Marketing, CRC
TakedaBoston, MA, United StatesFull-time
- Promoted
Associate Director, Primary Immune Deficiency HCP Marketing
TakedaBoston, MA, United StatesFull-time
- Promoted
Associate Director, Marketing
Zevra TherapeuticsBoston, MA, United StatesFull-time
- Promoted
- New!
Associate Director, HCP Marketing, Rare Disease (Cambridge)
IpsenCambridge, MA, USPart-time
- Promoted
- New!
Associate Director, HCP Marketing, Rare Disease
IpsenCambridge, MA, United StatesFull-time
- Promoted
Associate Director, Omnichannel Marketing, CRC
Takeda PharmaceuticalsBoston, MA, United StatesFull-time
- Promoted
Associate Director, Omnichannel Marketing, CRC
BioSpaceBoston, MA, United StatesFull-time
- Promoted
Full-Time Direct Marketing Associate
MarvinNashua, NH, USFull-time
- Promoted
Associate Director, Marketing
BTG Specialty PharmaceuticalsBoston, MA, United StatesFull-time
- Promoted
Product Marketing - Senior Manager / Associate Director
Veeva SystemsBoston, Massachusetts, United StatesFull-time
- Promoted
Associate Director, Marketing Portfolio Strategy Lead, US Oncology
BioSpaceBoston, MA, United StatesFull-time
- Promoted
Associate Director of Marketing and Operations
PwsBoston, MA, United StatesFull-time
- Promoted
Associate Director, Eosinophilic Esophagitis (EoE) Field Marketing
TakedaBoston, MA, United StatesFull-time
- Promoted
Associate Director of Marketing, Therapeutic Dermatology
EPM ScientificBoston, MA, United StatesPermanent
- Promoted
Associate Director, Marketing Analytics - OAB
Sumitomo PharmaBoston, MA, United StatesFull-time
- Promoted
Product Marketing - Associate Director / Director
Veeva SystemsBoston, MA, USFull-time