Vice President, Growth Marketing

Vice President, Growth Marketing

About the Company

Popular manufacturer & marketer of apparel for babies & children

Industry

Apparel & Fashion

Type

Public Company

Founded

1865

Employees

10,001+

Categories

• E-Commerce
• Retail
• Apparel

Business Classifications

About the Role

The Company is seeking a VP, Growth Marketing to lead the strategy and execution of a wide range of marketing initiatives with a focus on customer acquisition and retention. The successful candidate will be responsible for creating and implementing innovative, data-driven growth marketing strategies that align with business objectives and drive brand engagement. This role requires a visionary leader with a strong background in media, personalization, consumer segmentation, and a deep understanding of retail metrics. The VP will oversee the development of integrated marketing plans across various channels, including email, SMS, and loyalty programs, and will be instrumental in driving the company's market-leading app as a personalized hub for customers. Candidates for this role at The Company should have a minimum of 15 years' of progressive leadership experience in fast-paced marketing organizations, preferably within the retail sector. The role demands a decisive individual with excellent communication, organizational, and problem-solving skills, who is not afraid to take calculated risks. The ideal candidate will have a proven track record in creating and executing retail marketing plans that have significantly impacted foot traffic, consumer engagement, and revenue. A strong financial acumen, the ability to influence and build partnerships, and a passion for developing others are essential. The VP will be expected to lead a team and work closely with cross-functional partners to ensure the success of marketing programs and their integration into the overall business strategy.

Hiring Manager Title

Chief Marketing Officer

Travel Percent

Less than 10%

Functions