Chief Brand and Marketing Officer

Chief Brand And Marketing Officer

The Chief Brand And Marketing Officer (CBMO) serves as UCF's senior leader responsible for enterprise marketing strategy and brand stewardship. As UCF's chief brand architect and marketing strategist, the CBMO is responsible for developing and executing audience-informed, data-driven marketing initiatives aligned with institutional prioritiesincluding enrollment, research, advancement, and reputation. This leader champions UCF's brand as a strategic asset and enables colleges, divisions, and units across the university to bring the brand to life with consistency and impact.

Responsibilities :

• Enterprise Marketing Strategy : Leads the development and execution of integrated, multi-platform marketing strategies aligned with UCF's strategic plan and brand platform. Oversees audience segmentation, campaign planning, performance optimization, and cross-unit alignment.
• Brand Leadership And Stewardship : Guides the evolution and expression of UCF's brand platform, messaging architecture, and visual identity. Ensures consistency across all communications touch pointsenrollment, external relations, research, and unit marketingthrough scalable frameworks and governance.
• Team Leadership And Organizational Management : Oversees a centralized marketing organization including Creative Services, Content, Digital Experience, Paid Media, and Brand Strategy teams. Fosters a culture of creativity, collaboration, innovation, inclusion, and data-informed excellence.
• Cross-Campus Integration And Partnership : Leads the Marketing Leadership Council to coordinate marketing activity across UCF's colleges and units. Partners with leaders in Enrollment, Advancement, Academic Affairs, and Research to align priorities and amplify impact.
• Innovation And Future Readiness : Explores and advances emerging media platforms, immersive storytelling tools, and marketing technologies that enable the university to engage audiences in new and meaningful ways. Champions continuous learning, brand innovation, and creative experimentation.

Minimum Qualifications :

Bachelor's or Master's degree and 12+ years of relevant experience with at least 5+ years of leadership experience, or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219(6).

Preferred Qualifications :

Additional Application Materials Required :

Are you ready to unleash YOUR potential?

As a next-generation public research university and Forbes-ranked top employer in Florida, we are a community of thinkers, doers, creators, innovators, healers, and leaders striving to create broader prosperity and help shape a better future. No matter what your role is, when you join Knight Nation, you'll play an integral role at one of the most impactful universities in the country. You'll be met with opportunities to connect and collaborate with talented faculty, staff, and students across 13 colleges and multiple campuses, engaging in impactful work that makes a positive difference. Your time at UCF will provide you with many meaningful opportunities to grow, you'll work alongside talented colleagues on complex projects that will challenge you and help you gain new skills and you'll have countless rewarding experiences that go well beyond a paycheck.

Working at UCF has its perks! UCF offers :

Dive into our Total Rewards Calculator to discover the diverse selection available to you, giving you a glimpse into the benefits that together shape your comprehensive rewards package at UCF.

Unless explicitly stated on the job posting, it is UCF's expectation that an employee of UCF will reside in Florida as of the date the employment begins.

Department Communications and Marketing VP

Work Schedule University hours are Monday - Friday; 8 : 00AM - 5 : 00PM; nights and weekends as necessary

Type of Appointment Regular

Expected Salary Negotiable

Job Posting End Date 11-06-2025-12-00-AM

As a Florida public university, the University of Central Florida makes all application materials and selection procedures available to the public upon request.

UCF is proud to be a smoke-free campus and an E-Verify employer.

If an accommodation due to a disability is needed to apply for this position, please call 407-823-1336 or email onac@ucf.edu.

For general application or posting questions, please email talent@ucf.edu.