Marketing Manager

Marketing Strategy Development

Responsible for developing and managing marketing strategies including conducting market research to identify customer needs and preferences, collaborating with cross-functional teams such as sales, regulatory affairs, and product development to align marketing strategies, and overseeing the creation of promotional materials that comply with industry regulations. Analyze, evaluate, and develop biotech / pharmaceutical marketing strategies, tactics, and objectives across a variety of marketing channels for North America and Europe. Create marketing initiatives for lead generation through multiple digital channels to support business development teams and sales operations. Develop and execute marketing strategies for life sciences and healthcare events and develop and execute policies, procedures, and best practices for the global marketing organization in alignment with the strategic, marketing, and business development / sales plans and goals. Develop and execute paid advertising campaigns on social media and search engines to promote WuXi services, technologies, and capabilities using AdWords, Google Analytics, Bing Ads, Paid Search (PPC), and social media management. Design, evaluate, and implement the company's social engagement strategy and social listening program in coordination with PR / Corporate Communications. Analyze market and competitive intelligence to develop competitive marketing strategies and provide input for the development of future services and products. Design and develop digital marketing strategies, tactics, and social media engagement programs for multi-channel marketing, incorporating market research and social media strategies in alignment with the company's marketing program. Identify, develop, or evaluate marketing strategies based on knowledge of establishment objectives, market characteristics, cost and markup factors.

Minimum Requirements : Master's degree or foreign academic equivalent in Marketing, Business Administration or Marketing Media, Emerging Media or related with 1 year of relevant experience in job offered or as a Marketing / Business Professional. Any suitable combination of education, training & experience is acceptable. Job location in Cranbury, NJ.