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Strategic Marketing Specialist
Strategic Marketing SpecialistAdvanSix • Parsippany, NJ, United States
Strategic Marketing Specialist

Strategic Marketing Specialist

AdvanSix • Parsippany, NJ, United States
1 day ago
Job type
  • Full-time
Job description

AdvanSix plays a critical role in global supply chains, innovating and delivering essential products for our customers in a wide variety of end markets and applications that touch people's lives, such as building and construction, fertilizers, plastics, solvents, packaging, paints, coatings, adhesives, and electronics. Our reliable and sustainable supply of quality products emerges from the vertically integrated value chain of our three U.S. based manufacturing facilities. AdvanSix strives to deliver best-in-class customer experiences and differentiated products in the industries of nylon solutions, chemical intermediates, and plant nutrients, guided by our core values of Safety, Integrity, Accountability and Respect.

Please view a short video about our company here, AdvanSix Video. For more information on AdvanSix, please visit our website at

Why work at AdvanSix?

  • We provide benefits that are industry competitive and focused on employee well-being
  • Total Rewards program includes a competitive compensation, health, dental, vision & wellness programs, paid vacation, 401K with company matching, health savings programs, disability & life insurance, employee assistance program
  • Tuition reimbursement for continued education, certifications, training, and development
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences

The Strategic Marketing Specialist plays a critical role in advancing the Nylon Solutions business by developing and executing data-driven marketing strategies and insights. This role integrates market intelligence, competitive analysis, and macroeconomic trends to inform business decisions, shape go-to-market (GTM) strategies and strengthen value propositions. The Specialist will partner cross-functionally with Product Management, Sales, Technology and other key stakeholders to drive visibility, alignment, and execution around strategic priorities - including sustainability and growth initiatives.

Duties and Responsibilities :

Market Intelligence

  • Collect and synthesize market data, customer trends, and competitor activity across key end markets.
  • Track macroeconomic and regulatory trends that could impact demand for all nylon LoBs
  • Support the creation and maintenance of Market Maps, segmentation models, and TAM / SAM / SOM sizing to inform portfolio strategy.
  • Maintain and own subscriptions in alignment with business needs.
  • Establish, optimize, and govern the use of AI / Digital Agents autonomously and continuously harvest and structure high-fidelity market, competitive, and customer sentiment data.
  • Lead comprehensive competitive and market analysis, synthesizing digital intelligence with traditional research to deliver clear, data-driven strategic narratives, models, and forecasts for executive leadership.
  • Serve as the primary subject matter expert (SME), consulting with Product, Sales, and Marketing teams to translate synthesized market insights into concrete, targeted strategic plans and effective go-to-market execution.
  • Insight Delivery

  • Develop and maintain dashboards and reports using tools like Excel, Power BI, etc. to provide visibility to market dynamics and internal performance.
  • Assist in building business cases and opportunity assessments by integrating external market research with internal data.
  • Compile and summarize Voice of Customer (VOC) feedback from customer interviews, surveys, and third-party research platforms.
  • Organize and maintain a library of key intelligence resources including reports, interviews, customer insights, and analyst commentary.
  • Own the monthly end-to-end Market Insights Reporting across segments, deliver to the leadership team and refine for relevant cross functional team
  • Translate Complex Technical features into customer value
  • GTM Leadership

  • Serve as the primary subject matter expert (SME), consulting with Product, Sales, and Marketing teams to translate synthesized market insights into concrete, targeted strategic plans and effective go-to-market execution.
  • Lead NPIs guiding projects through stage-gate processes with clear commercial input and disciplined execution.
  • Work with customer marketing to lead and upkeep conferences planning that deliver value to the organization.
  • Coordinate the scheduling and logistics of strategic research initiatives, external interviews, and internal workshops.
  • Support marketing campaign development and positioning through competitor audits and product benchmarking.
  • Collaborate with Commercial and Product teams to track key metrics and support go-to-market (GTM) readiness.
  • Lead development of marketing narratives, solution briefs, and positioning frameworks to support commercial teams.
  • Support pricing strategy through value-based narratives and competitive benchmarks.
  • Champion Leads to Opportunity Pipelines across all end-markets
  • Sustainability Support

  • Work with Sales Support execution of the Nylon Solutions Sustainability Strategy by tracking progress on PIR / PCR initiatives across verticals.
  • Assist in managing the lead-to-revenue pipeline for PIR / PCR opportunities through lead tracking, stakeholder follow-up, and metrics reporting.
  • Maintain and enhance tools that track PIR / PCR sales volumes, certification statuses (e.g., ISCC+, SCS), feedstock availability.
  • Lead coordination of annual PIR / PCR certification renewals (e.g., SCS, ISCC+) and ensure ongoing compliance through documentation and internal coordination.
  • Support go-to-market efforts including sustainability-related conference planning, content review, and capturing leads and insights post-events.
  • Qualifications :

  • Bachelor's degree in marketing, Business, Engineering, or a related field is required. A Master's degree is preferred.
  • 5+ years of experience in marketing, business analysis, or commercial support roles, preferably within chemicals, materials, or manufacturing industries.
  • Digital Intelligence Expertise : Proven, hands-on experience utilizing or managing specialized digital agents, web scraping tools, or advanced AI / ML models for market and sentiment data extraction and analysis (e.g., using Python, R, specialized platforms).
  • Analytical Skills : Exceptional ability to model, forecast, and synthesize data from multiple disparate sources (quantitative and qualitative).
  • Proficient in Microsoft Excel, PowerPoint, Word, and market analysis tools (e.g., Power BI, Dynamics).
  • Strong project management skills, communication and organizational skills with a detail-oriented, collaborative work style.
  • Understanding go-to-market strategies and new product commercialization processes.
  • Exposure to SAP, CRM systems, or certification databases preferred.
  • The expected base pay for this position is $143,800 - $215,600

    We offer a range of market-competitive total rewards that include periodic pay rate adjustments based on market competitiveness. Hired applicants will be eligible for paid holidays, paid time off including vacation, eligibility to purchase company stock, tuition reimbursement, and a 401K with a competitive company match. Certain roles may be eligible for discretionary financial benefits such as incentive pay, equity awards, and participation in a deferred compensation plan.

    Hired applicants will be eligible for medical, dental and vision insurance, flexible spending and health savings account eligibility, employer-provided short term disability benefits, eligibility to purchase long term disability benefits, employer-provided basic life insurance and eligibility to purchase voluntary life coverages.

    The pay range, incentives and benefits listed above are general guidelines only and not a guarantee of total compensation or benefits. The final offer will depend on multiple factors, including but not limited to, the responsibilities of the job, experience, education, knowledge, skills, and abilities, as well as the job location, applicability of a collective bargaining agreement, length of service, internal equity, and alignment with market data. The incentive pay is dependent on your role, business results and individual performance. All aspects of total rewards offered are subject to the terms and conditions of the specific plans.

    At AdvanSix, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past work experience doesn't perfectly align with every qualification in the job posting, we encourage you to still apply. You may just be the right candidate for this or other roles.

    AdvanSix is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, veteran status, or any other protected classification.

    To all agencies : Please, no phone calls or emails to any employee of AdvanSix about this opening. All resumes submitted by search firms / employment agencies to any employee at AdvanSix via-email, the internet or in any form and / or method will be deemed the sole property of AdvanSix, unless such search firms / employment agencies were engaged by AdvanSix for this position and a valid agreement with AdvanSix is in place. In the event a candidate who was submitted outside of the AdvanSix agency engagement process is hired, no fee or payment of any kind will be paid.

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    Marketing Specialist • Parsippany, NJ, United States

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