Enterprise Marketing Strategic Initiatives Lead

Enterprise Marketing Strategic Initiatives Lead

Our client, a major insurance company, is seeking an Enterprise Marketing Strategic Initiatives Lead to join their fully integrated in-house agency on a full time basis. This role is hybrid and will require you to be onsite in New York three days per week. The Enterprise Marketing Strategic Initiatives Lead will work closely with the Head of Integrated Marketing to oversee the roadmap for campaigns, strategize and lead strategic initiatives responsible for both strategic and tactical / channel focused initiatives to drive measurable impact. Key prior experience will include speaking to your contributions and results of : strategic initiatives, marketing strategy, marketing operations, leading marketing programs, and guiding MarTech roadmaps inclusive of emerging AI capabilities.

Key Responsibilities :

• Introducing modern marketing approaches that unlock opportunities, keep team ahead of industry trends and drive smarter outcomes; identifying and introducing AI solutions and technologies that enhance the team efficiencies and other innovations for scalable levers
• Managing monthly and annual budget planning, partnering with finance and budget owners, overseeing the governance of tools and platforms used by the in-house agency, including vendor contracts, and performance tracking
• Developing and designing executive-level presentations that translate marketing strategy and performance into compelling narratives
• Supporting executive-level reporting and strategic deliverables such as quarterly scorecards and marketing updates
• Identifying opportunities to streamline tech and data infrastructure to reduce cost and improve performance insight delivery

Qualifications :

In this position, you may have access to client or customer systems, confidential and / or proprietary information or data, including financial information. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also email your resume in Word to jennifer.scott@jobalert.creativecircle.com. Please do NOT change the email subject line in any way. You must keep the JobID : JS47-1874317 in the email subject line for your application to be considered.

Jennifer Scott - Lead Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM / OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.

This job was first posted by Creative Circle on 08 / 14 / 2025 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

Minimum Salary : 120,000 Maximum Salary : 135,000 Salary Unit : Yearly