Group Creative Director, Art

Group Creative Director, Art

TCS Interactive

Team

Creative (Brand + Experience)

Reports to : ECD / CCO

Opportunity

This role is for creatives who refuse to choose between craft and performance.

TCS Interactive pairs enterprise?grade engineering with world?class creativity. We turn the systems clients already rundata, personalization, AIinto brand platform ideas that earn attention and drive outcomes. Our ambition : work that wins Lions for craft and Effies for performance.

We're building a flagship creative team accountable for both breakthrough brand platforms (film / OOH / social) and shippable digital experiences (web / app / prototypes). Youre the player?coach : you hold the bar for taste, storytelling, interaction design, and velocity.

Build an exciting new model with us. You'll have direct access to senior leadership, engineering firepower most agencies can't access, and the mandate to build a creative product. That's the upside. The tradeoff : you're helping build the engine while driving the car.

What youll do

Craft & Story

Youll own the organizing idea and the system that brings it to life : from narrative to production.

• Drive the big organizing idea and the system beneath it : narrative arc, voice, visual language, and extensions into culture.
• Craft concepts that show up at the moment of need. Persuasive on screen and driving behavior wherever people experience the brand in the world.
• Direct treatments, boards, casting POV, editorial rhythm; partner with directors, editors, and finish to protect the idea through delivery.
• Use contemporary tools to visualize quickly : boards, ripomatics, lightweight demos, gen?AI pre?viz. Then decide : hand off to professional finishing for craft?critical work, or ship gen?AI production for short?form content where speed and iteration matter more than finish.
• Design campaign ideas as reusable systems : templates, tone kits, motion grammar. So value compounds over time and successive flights are smarter and cheaper.

Digital & Interactive

Brand platforms need to work in the real world, not just look good in decks.

Creative Leadership & Clients

Team & Operations

What youve done

Youll Thrive Here If

Salary Range : $208,000-$275,000 a year

Seniority level

Employment type

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