Director of Marketing for Enterprise Competitive Programs

Director of Marketing for Enterprise Competitive Programs

ADP is hiring a Director of Marketing for Enterprise Competitive Programs within our Enterprise Marketing team. In this position, you will be responsible for leading and implementing a targeted competitive marketing strategy closely aligned with sales to help build and progress the sales pipeline. The successful candidate will have the ability to design always-on competitive messaging and programs, including comparison charts, competitive value propositions and targeted execution. You will coordinate with all related functions to build a comprehensive multi-competitor and multi-solution / product agnostic approach to meet key objectives and drive growth. At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP. We strive for every interaction to be driven by our core values : Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

Responsibilities

• Plans and executes cohesive, end-to-end, omni-channel marketing programs targeting competitive accounts using an account-based marketing (ABM) and account-based experience (ABX) approach
• Works collaboratively in a matrixed environment with other program marketers, product marketing, competitive insights, content marketing, demand marketing, client marketing, sales enablement / sales operations to ensure the program engages buyers with the right mix of content and experiences based on buyer needs
• Ensures alignment with multiple stakeholders for program strategy, execution, and reporting
• Updates competitive messaging on a regular basis as new features, functions, or announcements are made that shift competitive market dynamics
• Develops and manages program-level marketing mix across events, digital, and content, while managing program-level budget
• Provides marketing support for enterprise sales events as needed

Qualifications Required

Preferred Qualifications

Personal Traits Required

Role is hybrid out of an ADP office. Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits : Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $98,000.00 - USD $198,800.00 / Year.

A little about ADP : We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP : ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including : race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP's operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.

Ethics at ADP : ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace.