Lead Generation Specialist

Lead Generation Specialist

Finexio is the leader in AP Payments as a Service, the leading embedded payments approach for business-to-business payments. Finexio simplifies the way businesses process and receive B2B payments by integrating electronic payments and cash flow improvement solutions directly into customers' accounts payable and procurement software. Our vision is a world in which finance leaders only have to decide "what" to pay- Finexio's software seamlessly handles the "how" and the "when". We are seeking a results-driven Lead Generation Specialist to focus exclusively on identifying, attracting, and converting high-quality prospects into our sales pipeline. This role is designed for a data-obsessed marketing professional who thrives on hitting lead generation targets and optimizing conversion funnels. The ideal candidate will own the entire lead generation process from initial awareness through marketing qualified leads, managing multi-channel campaigns, nurturing sequences, and conversion optimization. You'll be responsible for executing digital advertising strategies, creating compelling lead magnets, and implementing sophisticated marketing automation workflows that consistently deliver qualified opportunities to the sales team. This position requires deep expertise in demand generation tactics, with hands-on experience in email marketing, SEO, targeted ad conversion, content syndication, and marketing automation best practices. You'll work closely with sales to ensure lead quality and conversion rates while maintaining detailed performance analytics and attribution reporting.

Responsibilities

• Campaign Strategy & Execution
• Lead Magnet Development & Optimization
• Marketing Automation & Nurturing
• Paid Advertising Management
• Lead Scoring & Qualification
• Conversion Rate Optimization
• Performance Analytics & Reporting
• Sales & Marketing Alignment

Requirements

Bachelor's degree in Marketing, Business, or related field (MBA a plus)

5-7 years B2B lead generation or demand generation experience

Proven track record of meeting lead generation quotas and cost-per-lead targets

Deep understanding of B2B sales funnels and lead qualification processes

Advanced project management and campaign coordination abilities

HubSpot power user

Salesforce for lead tracking and sales alignment

Google Analytics, Google Ads, LinkedIn Campaign Manager

Google Tag Manager and marketing attribution platforms

Landing page builders (Unbounce, Lead pages) and basic HTML / CSS knowledge

A / B testing tools and conversion rate optimization platforms

Data analysis and reporting capabilities with Excel / Google Sheets proficiency

Marketing automation certifications (HubSpot, Google Ads, LinkedIn) preferred

Experience in SaaS, FinTech, or complex B2B sales environments a plus

Benefits

The chance to work in a fast-paced start-up environment with experienced industry leaders

An environment where you can dive deep into the latest technologies and make a real, measurable impact

Employee Engagement Quarterly virtual team building activities and monthly team lunches

Competitive salary and stock options

Medical, dental, and vision

Unlimited Vacation Policy

Compensation : $65,000 - $88,000 Base Salary