Campaign Marketing Specialist

Job Description

This role is pivotal in developing and executing marketing campaigns tailored to the maritime industry, with a focus on driving engagement, brand awareness, and lead generation. While maritime experience is preferred, candidates with a strong background in industrial marketing are encouraged to apply. In addition to Campaigns the successful professional will work on a dynamic marketing for an international maritime organization.

What You Will Do :

Develop and implement comprehensive marketing campaigns that align with business objectives and target audiences in the maritime and industrial sectors.

Assists the Strategic Marketing Manager in the development and / or implementation of corporate strategic marketing and communications plans.

Maintains awareness of the marketing initiatives, changes in business strategies, and technical capabilities of the organization.

Participate in business development update meetings and share corporate marketing campaigns and ideas for implementation.

Aligns portfolio of ABS products and services with market needs and drivers.

Identifies opportunities for expansion of sector-specific marketing campaigns and channel strategies to maximize audience reach and marketing effectiveness.

Develops and maintains close relationships with influential industry organizations and institutions to position and create opportunities for ABS.

Stays actively informed on significant business and technical activities across the enterprise.

Research and build awareness of competitors' market positions, business strategies, and competitive advantages.

Assist in developing, authorizing, and editing of marketing material and other sales enablement to content.

What You Will Need :

Education and Experience

Typically requires a bachelor's degree in a related discipline.

Typically requires one (1) to three (3) years of marketing-related experience at a minimum.

Knowledge, Skills, and Abilities

Proven ability to execute successful marketing campaigns.

Strong understanding of digital marketing tools and strategies.

Previous experience in marketing-related positions.

Good working knowledge of MS Office applications.

Strong interpersonal and team skills.

Must be able to assume a high level of individual responsibility.

Professional creativity and flexibility are essential.

Familiarity with one or more of the marine, offshore, engineering or quality sectors is advantageous.

Ability to develop a working knowledge of ABS Rules, Guides, statutory regulations, and related instructions, as well as the ABS Employee Safety Policy.

It Would Be Nice If You Have :

Google Ads certifications

Previous PM tool experience

Reporting Relationships :

Reports to a Manager, Director, or Executive level position.

About Us

We set out more than 160 years ago to promote the security of life and property at sea and preserve the natural environment. Today, we remain true to our mission and continue to support organizations facing a rapidly evolving seascape of challenging regulations and new technologies. Through it all, we are anchored by a vision and mission that help our clients find clarity in uncertain times.

ABS is a global leader in marine and offshore classification and other innovative safety, quality, and environmental services. We're at the forefront of supporting the global energy transition at sea, the application of remote and autonomous marine systems, cutting-edge technical solutions, and many more exciting advancements. Our commitment to safety, reliability, and efficiency is ever-present, guiding our clients to safer and more efficient operations.

About Our Benefits

ABS Bureau proudly offers a variety of industry-leading benefits designed to enhance the life and well-being of our employees and their families. These benefits include, but are not limited to, medical insurance (PPO and HD), dental and vision insurance, Health Savings Account (HSA), Flexible Savings Account (FSA), life insurance, accidental death and dismemberment insurance, disability leave programs, parental leave program, paid holidays, and paid vacation time. The Company provides an Employee Assistance Plan (EAP) that offers support in personal wellness, including work-life services. ABS Bureau also offers a 401K plan with a generous company match, subject to plan requirements.

Equal Opportunity

ABS Bureau is committed to the equal employment opportunity of its employees and prohibits discrimination against any employee or qualified applicant based on race, color, creed, religion, national origin, sex, gender identity, age, disability, marital status, sexual orientation, citizenship status or veteran status, or other non-work-related characteristics that may be protected under the law of the Federal Government or specific state employment laws.

Notice

ABS and Affiliated Companies (ABS) will not pay a fee to any third-party agency without a valid ABS Master Service Agreement (MSA) authorized and signed by Human Resources. Any resume, CV, application, or other forms of candidate submission provided to any employee of ABS without a valid MSA on file will be considered property of ABS, and no fee will be paid.

Other

This job description is not intended, and should not be construed, to be an all-inclusive list of responsibilities, skills, efforts or working conditions associated with the job of the incumbent. It is intended to be an accurate reflection of the principal job elements essential for making a fair decision regarding the pay structure of the job. #ogjs