Director of Product Management, Growth

Job Description

Job Description

Included Health is seeking a Director of Product Management to lead the strategy, execution, and business impact of our Growth team. This team is responsible for crafting and optimizing the critical first experiences members have when engaging with our products, as well as driving ongoing member activation and retention. Ensuring a best-in-class activation to retention loop is vital to Included Health delivering personalized, all-in-one healthcare that improves outcomes for members and their families.

The ideal candidate will have a strong product leadership background, with proven expertise building consumer-grade top of funnel experiences that drive member growth.  This person has a deep understanding of data-driven, AI-powered growth strategies and  excels at leveraging data, balancing intuition, and delivering initiatives with measurable impact. This role reports directly to the SVP of Product.

Responsibilities :

• Develop and lead a Member Growth strategy and roadmap, focusing on user experiences that attract, engage, and retain members.
• Oversee product areas like signup, onboarding, activation, and retention loops (e.g., badging, notifications, email, SMS).
• Lead product-led growth initiatives, focusing on acquisition, activation, and re-engagement metrics aligned with business goals.
• Analyze data and A / B experiments with your teams to identify trends and opportunities for growth and engagement improvements.
• Balance transformative initiatives with experiments to drive engagement and retention.
• Define and monitor KPIs (e.g., conversion, engagement, retention, weekly active users, etc.) to measure effectiveness.
• Lead and mentor a small team of product managers and cross-functional teams (engineers, designers, product insights analysts, and data scientists), fostering a culture of experimentation, iteration, and bold innovation.
• Report findings and updates to stakeholders.  Engage with executives to discuss opportunities, prioritization, tradeoffs, and risks.
• Collaborate with teams across Marketing, GTM, Clinical, Member Advocacy, Finance, etc. to create actionable product strategies that drive the business.

Qualificiations :

Physical / Cognitive Requirements :

The United States new hire base salary target ranges for this full-time position are :

Zone A : $174,320 - $246,230 + equity + benefits

Zone B : $191,752 - $270,853 + equity + benefits

Zone C : $209,184 - $295,476 + equity + benefits

Zone D : $226,616 - $320,099 + equity + benefits

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.

Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.

In addition to earning a base salary, this role is eligible for a performance-based bonus. Details of the Annual Bonus Plan, including performance metrics, target incentives, and potential earnings, will be discussed during the interview process.

Benefits & Perks :

In addition to receiving a competitive pay, the compensation package may include, depending on the role, the following :

Remote-first culture

401(k) savings plan through FidelityComprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)

Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents

Generous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")

12 weeks of 100% Paid Parental leave

Up to $25,000 Fertility and Family Building Benefit Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)

11 Holidays Paid with one Floating Paid Holiday

Work-From-Home reimbursement to support team collaboration and effective home office work

24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations

Your recruiter will share more about the benefits package for your role during the hiring process.

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About Included Health

Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at   includedhealth.com.

Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants with arrest or conviction records in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, and California law.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.