VP, CPG Sales

Job Description

Job Description

Salary : $70-130K base, + commissions

About Brothers International Food Holdings, LLC :

Brothers International is an innovative global leader in the food industry, passionate about creating high-quality food products that enrich lives and bring people together. Our Consumer Packaged Goods (CPG) division includes Brothers-All-Natural, the #1 Freeze-Dried Snack Brand, and also produces private label freeze-dried fruit snacks for some of the leading retailers in the US. Our Ingredients division supplies top-quality fruit and fruit juice concentrates to a number of Fortune 100 food companies.

We are seeking a dynamic, full-time VP, CPG Sales to join our talented team!

Position Summary

As a key member of our CPG Sales Team, the VP, CPG Sales is responsible for building, mentoring, and strategically guiding a high-performing sales organization within our CPG Division. The VP, CPG Sales will empower a sales team to drive exceptional growth and market penetration within the dynamic international food and beverage industry. In this pivotal role, they will focus on optimizing team performance and strategically prioritizing growth targets for the Sales Division, ultimately shaping our sales capabilities and market presence. The scope of responsibility for the VP, CPG Sales will include our Brothers All Natural product line and our Private Label business.

Duties & Responsibilities :

Leadership in Sales Management : Lead and manage a team of sales representatives, providing guidance, ensuring goal achievement, and fostering an environment to drive success.

Strategic Sales Planning : Lead the development, execution, and continuous optimization of comprehensive sales strategies for the CPG division, ensuring alignment with overall company goals, market opportunities, and the long-term vision for sustainable growth. This includes identifying new market segments, channel expansion opportunities, and competitive responses, translating them into actionable plans for the sales team.

Proactively Cultivate Customer Relationships : Develop a proactive approach to identify and engage with existing and potential customers, demonstrating a strategic mindset in expanding our market reach. Meet and exceed sales expectations, demonstrating the ability to strategically develop, sell and execute.

Innovative Product Development Ideation : Generate ideas for new product development by actively listening to and synthesizing customer feedback, aligning product offerings with the evolving demands of the market.

Data Driven Decision Making : Analyze sales data, market research and other metrics to identify trends, forecast sales and make informed, strategic decisions.

Integral Support to Operations & Logistics : Collaborate closely with the Operations teams at Brothers, lending expertise in supplier relations, product development, and navigating food safety / quality control requirements pertinent to both new and existing supplier and customer relationships.

Global Presence : Represent Brothers on a national and international stage by attending and actively participating in key trade shows, contributing to and driving the enhancement of Brothers global visibility and industry standing.

Minimum Qualifications :

• BS degree in Sales, Business, Marketing or related discipline. Master's Degree a plus.
• Minimum of 10 years of outside sales experience in the CPG food and beverage industry.
• Prior experience in a senior sales leadership role
• Deep understanding of the CPG landscape, including retail dynamics, trade promotions, category management, and supply chain intricacies

Knowledge, Skills & Abilities :

Why Brothers International?

Brothers International is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.