Sr Manager, Product Marketing Medical Device

Product Marketing Manager Type 2 Market Development

Insulet Corporation (NASDAQ : PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulets latest innovation, the Omnipod 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.

Studies have demonstrated the clinical and lifestyle advantages of insulin pump therapy over multiple daily insulin injections (MDI). However, many people still choose MDI therapy largely due to the complexity, cost, and inconvenience of conventional pump technology. The Omnipod is a discreet and easy-to-use system that eliminates many of the issues associated with conventional pumps. By breaking down the barriers to insulin pump therapy, Insulet hopes to provide both a superior treatment option and life-long health benefits for people with insulin-requiring diabetes.

Insulet was founded in 2000 with the mission to improve the lives of people with diabetes and enable customers to enjoy simplicity, freedom, and healthier lives through innovative technology. The Companys world headquarters and state-of-the-art automated manufacturing facility is in Acton, Massachusetts, with global offices in the U.K., France, Germany, Netherlands, Canada, Mexico, Australia, and the United Arab Emirates. Omnipod products are available in 24 countries around the world.

Insulet recently concluded its seventh consecutive year of 20% or more revenue growth, and more than doubled its intellectual property portfolio over the last year. Insulet is proud to be recognized as a 2022 Top Workplace USA; awarded Top Workplaces Cultural Excellence Award for remote work; recognized as a Great Place to Work in four international locations in 2023; and ranked as one of Americas most responsible companies by Newsweek.

Position Overview :

The Product Marketing Manager Type 2 Market Development will be responsible for supporting strategic marketing activities for Omnipod for people living with Type 2 diabetes. This is a full-time exempt position reporting to the Type 2 Product Marketing Lead.

Responsibilities :

• Build a market development strategy and plan as a strong therapy and market expert related to Omnipod and AID for people living with Type 2 diabetes, understanding market dynamics, care pathway, barriers to care, and product adoption requirements.
• Identify and understand barriers to therapy adoption relative to key customer segments and articulate how to position both AID and Omnipod for strong adoption, with a focus on practice economics and program development.
• Support the development of creative market development strategies, programs, and marketing materials to support global adoption of Omnipod for Type 2.
• Align with regional marketing on needs for strong clinical and economic claims; develop the claims roadmap and partner with clinical and market access teams on evidence roadmap.
• Support the Go-To Market strategy for new data launches, campaign launches, and product launches, and support implementation with the regions.
• Support the needs of sales training as it pertains to product positioning, messaging, and competitive landscape relative to building the T2 market and new AID programs.
• Gather regional & customer insights to share with Product Managers, clinical and medical, and regions to inform evidence and product roadmap, market development roadmap, and overall customer journey.
• Partner with Product Management, clinical, medical, and global market access on gathering customer insights through primary and secondary market research.
• Create product briefs and work with Global Marketing Excellence to translate into agency creative briefs for marketing campaigns and toolkits to promote AID and Omnipod for Type 2.
• Partner with regions throughout therapy adoption cycle to understand market acceptance and impact of messaging; modify as necessary.

Key Decision Rights (if applicable) :

Required Skills and Competencies :

Education and Experience :

Bachelors degree with at least 5 years experience in Product Marketing or MBA with 2 years of related experience. Medical device / pharmaceutical industry experience preferred but not required.

Additional Information :

Compensation & Benefits : For U.S.-based positions only, the annual base salary range for this role is $150,525.00 - $225,787.50. This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including : medical, dental, and vision insurance; 401(k) with company match; paid time off (PTO); and additional employee wellness programs.

Application Details : This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education.