Marketing Manager, Camelbak

Marketing Manager

We're seeking a dynamic and experienced Marketing Manager to lead the development and execution of strategic marketing initiatives for the CamelBak brand. This role is ideal for a creative, data-driven marketer who thrives in a fast-paced environment and is passionate about building brand equity and driving consumer engagement. As the Marketing Manager, you will be responsible for overseeing and implementing the strategic vision of Camelbak across campaign, content, web, experiential, press, and retail marketing channels with a high-level aesthetic and expert technical skills to bring marketing strategies to execution with a specific point of view.

This position reports to Sr. Director, Global Brand Marketing and is based out of the Adventure Sports platform in Irvine, CA.

As the Marketing Manager, you will have an opportunity to :

• Manage the greater marketing and content organization with an emphasis on personal growth and team development.
• Develop monthly objectives and key results on behalf of the marketing organization to share with leadership.
• Develop and implement integrated marketing strategies to support brand growth across retail, e-commerce, and global markets.
• Lead cross-functional campaigns from concept to execution, including digital, social, influencer, retail, and experiential marketing.
• Analyze market trends, consumer insights, and competitive landscape to inform strategic decisions.
• Collaborate with product, sales, and creative teams to ensure brand consistency and alignment across all touchpoints.
• Drive customer experience initiatives that increase brand loyalty including retail and eCommerce packaging, customer loyalty giveaways and retention tactics.
• Timely communication of changes or delays.

You have :

Pay Range : Annual Salary : $120,000.00 - $135,000.00. The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills / achievements, and will be mutually agreed upon at the time of offer. We offer a highly competitive salary, comprehensive benefits including : medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!

Equal Opportunity Employer Minorities / Females / Protected Veteran / Disabled