Ad Ops Team Lead

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Medias vision is to build the largest transportation media network. We leverage media to elevate the transportation experience for our users while building an exciting and sustainable advertising business. Our work is fun, challenging, and rewarding and we are looking for a customer-focused team member passionate about solving problems, delighting our agency partners, and helping to create amazing in-app experiences.

As Ad Ops Team Lead on Lyft Ads you will play a critical role in supporting our internal sales team to achieve its goals. You will be a player / coach providing cross-functional support for all post-sales activities and management and optimization of advertisement campaigns. You will develop, evaluate, and improve processes and tools in order to improve day-to-day operations and efficiencies for our sales team. We are looking for individuals who love solving interesting problems, are highly adaptable, and care deeply about customer satisfaction.

Responsibilities :

• Lead team daily workflows and priorities
• Coach and develop AdOps managers on the team
• Collaborate with Account Management and Sales team to set up and launch advertising campaigns on the Lyft platform
• Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement
• Partner with the Account Management Team Leads to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI
• Analyze campaign data to identify opportunities for optimization and make data-driven recommendations
• Conduct A / B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance
• Ensure all ad creatives are displayed correctly and consistently across various devices and platforms
• Troubleshoot and resolve any technical issues related to ad delivery and performance
• Generate regular reports on campaign performance and provide insights to advertisers and internal teams
• Utilize data to develop performance insights and recommendations for campaign improvements
• Collaborate closely with Lyft Ads sales and account management teams to understand advertiser objectives and deliver on campaign goals
• Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns
• Ensure that all advertisements adhere to industry regulations and Lyft Media's advertising policies
• Stay informed about changes in advertising regulations and update processes accordingly

Experience :

Benefits :

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $118,000 - $147,500. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Total compensation is dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.