Website Optimization Specialist

A company is looking for a Website Optimization Specialist who will design and implement systems to enhance a luxury booking funnel.

Key Responsibilities

Build and manage an experimentation framework for conversion optimization

Analyze data to model funnel performance and prioritize experiments

Implement and automate testing and tracking systems across various platforms

Required Qualifications

Experience with GA4, GTM, HubSpot, SQL, and Looker Studio or BigQuery

Familiarity with experimentation tools like Optimizely and VWO

Proficiency in HTML, CSS, and JavaScript for implementation tasks

Knowledge of automation tools and techniques for marketing workflows

Understanding of performance metrics such as Core Web Vitals