Marketing Communications Specialist

What You’ll Do

• Generate qualified leads for the sales team
• Develop and implement impactful SEO strategies, including but not limited to content strategy and technical SEO improvements
• Responsible for researching keywords, competitors, and industry trends to optimize existing content and uncover new opportunities
• Monitor and analyze website data reports, keyword rankings, and backlink profile to make improvements that increase conversions and domain authority
• Assign and manage link building tasks
• Manage social media channels
• Send monthly email newsletters via MailChimp
• Monitor our online reputation and respond to reviews
• Assist the sales team with sales decks, email templates, LinkedIn outreach, and other sales materials
• Coordinate training events, podcasts, videos and tradeshows
• Develop and present monthly reports to track results of your marketing efforts

What You’ll Need

Required :

• Excellent written and verbal communication skills
• Strategic thinking and problem-solving abilities
• Creative mindset and strong organizational abilities
• Ability to manage multiple campaigns and prioritize tasks accordingly
• Proven experience in developing marketing strategies that drive brand loyalty, lead generation, and engagement with clients
• SEO experience 1+ years
• Google Analytics experience 1+ years
• HubSpot experience 1+ year
• Basic knowledge of WordPress
• Reliable internet access and a quiet work environment
• Live within driving distance of our Raleigh office

Preferred :

• Agency experience 2+ years
• Experience with the following : Google Tag Manager, Google Search Console, Google Analytics, Google Ads, Facebook Business Manager
• Familiarity with Digital Marketing tools such as SEMRush, Ahrefs, AWR Cloud, etc.
• Good understanding of Technical SEO
• PPC ad management experience
• Email marketing experience
• Social media marketing experience
• Online reputation management experience

Desired :

• HubSpot certifications
• Expert knowledge in Google Analytics and Search Console
• Google Ads Certifications
• Bing Ads experience
• Bachelor’s degree in Marketing or related field
• Graphic design and video production experience would be an added bonus!

Why TheeDigital?

Culture :

• Enjoy the flexibility of 80% remote work, with the occasional meeting, video shoot, and team building activities at the office
• Join a collaborative, tight-knit team focused on client success and career development
• Receive team recognition with gift cards for Employee of the Month, best performing blogs, and other fun competitions
• Get to know your work friends better with regular team building activities and celebrations
• Make a difference every role matters and creates an impact

Benefits :

• Competitive salary with results-driven bonus program
• Paid vacation, sick, and holidays (including your birthday!)
• Great health benefits package, including dental, vision, and life insurance
• 401(k) plan with company match
• Company laptop and monitor provided

Career Development :

• Employee advancement and growth potential
• Inhouse training and access to a library of books, e-books and audio books
• Access to online courses and workshops for self-paced learning
• Tickets to the most prestigious educational and industry events

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