Performance Marketing Specialist

Description

This is a hybrid role based in New Haven, CT. Most work is remote, but candidates must live locally.

Please note : We are unable to hire New York residents at this time.

Theo is a fast-growing performance media agency headquartered in Portland, Oregon. We help local and national brands across a wide range of industries advance their marketing practices through methodical, creative, and technology-driven marketing activations.

The Performance Marketing Specialist will be responsible for supporting all aspects of media management and optimization on assigned accounts. This position also works closely with internal Account Management, Strategy, Analytics, and UX teams, as well as clients and partner agencies to conceptualize, forecast, build, and optimize campaigns and report metrics and insights relevant to client success.

The ideal candidate will have experience managing paid search and paid social campaigns, and an understanding of multi-channel digital marketing programs. Strong time management and communication skills are essential in this role.

This position is eligible for remote work. Remote employees are expected to use video conferencing programs for virtual meeting attendance.

What you'll do :

• Manage paid media campaigns including Search, Social, and Video.
• Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A / B testing.
• Report on campaign performance and provide insights and strategic recommendations for performance improvement.
• Collaborate with Account Management, Strategy, Analytics, and UX internal teams.

Key Responsibilities

Skills, Knowledge and Expertise

Preferred Skills :

Benefits

We’re a media agency in Portland, Oregon helping well-known brands and startups alike to launch full-funnel marketing activations.