Marketing Manager-I

Job Title : Marketing Manager

Job Location : San Francisco, CA

Job Duration : 05 Months on W2

bout :

s a key member of the

• Ads Marketing team, you will support the development and execution of paid media strategies that drive awareness, engagement, and acquisition across
• Ads' advertiser and partner ecosystem.

This role is instrumental in shaping the go-to-market (GTM) approach for our Ads business by managing paid media planning, platform execution, agency collaboration, and performance optimization.

Key responsibilities :

Paid Media Strategy & Execution Own the end-to-end strategy and execution of integrated paid media campaigns (LinkedIn, Google, Meta, programmatic, ABM platforms) to support advertiser acquisition and partner enablement.

Partner cross-functionally with Sales, Product Marketing, Brand, and Analytics to align media strategy with business priorities and campaign goals.

Goal Setting & Measurement Establish clear KPIs across awareness, consideration, and lead-gen funnels; implement campaign-level goaling frameworks tied to Ads business objectives.

Platform & Vendor Management Manage relationships with paid media platforms (e.g., LinkedIn, Demandbase, Google Ads) and paid media agency to ensure high-quality execution, creative QA, budget pacing, and campaign optimization.

Drive performance reviews and media channel effectiveness evaluations to inform investment decisions WoW, MoM, and QoQ.

Campaign Planning & Enablement Support strategy planning by aligning paid media with product launches, seasonal advertiser pushes, thought leadership, and trade events. Partner with Brand and Creative teams to develop effective and compliant ad assets, landing pages, and campaign messaging that resonates with supported audiences. Forecasting & Budget Management Support paid media budget tracking, quarterly forecasting, and reallocation recommendations across Ads initiatives.

Ensure efficient spend and accurate pacing across platforms in alignment with campaign timelines and performance benchmarks.

Qualifications :

4+ years of experience in B2B marketing with a strong focus on digital / paid media strategy and execution, ideally in ad tech, marketplace, or enterprise SaaS environments.

Hands-on experience managing paid campaigns across platforms (LinkedIn, Meta, Google, programmatic, ABM / intent platforms).

Strong analytical mindset with a proven track record of tying full funnel media performance to desired funnel stage outcome metrics.

Experience collaborating with agencies and managing cross-functional stakeholders.

bility to think strategically and execute with operational excellence in a fast-paced environment.