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Field Marketing Manager
Field Marketing ManagerCohesity • Santa Clara, CA, United States
Field Marketing Manager

Field Marketing Manager

Cohesity • Santa Clara, CA, United States
1 day ago
Job type
  • Full-time
Job description

Interested candidates based outside of the designated areas are welcome to apply, provided they have the indefinite right to work in the job location. We are unable to sponsor H-1B or other U.S. work visas for this role at this time.

Cohesity is a leader in AI-powered data security and management. Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data - across the data center, edge, and cloud. Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.

We've been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.

Join us on our mission to shape the future of our industry.

Are you passionate about crafting targeted, high-impact marketing campaigns for strategic accounts? Do you thrive in working closely with sales teams to accelerate active deals and expand into new buying units? We're looking for an experienced, self-driven, and creative Field Marketing Manager with Account-Based Marketing (ABM) and Marketing Programs experience to join our team and help us grow our sales pipeline through highly tailored campaigns. This position will serve as a liaison between the Product and Campaigns teams, Field Marketing, and Sales and will be responsible for managing and executing integrated marketing programs.

As a key player on our team, you'll work directly with the sales team to design and execute innovative marketing programs that focus on single, high-profile accounts. These programs will span across various marketing channels including events, direct mail, digital, and content campaigns. You will leverage tools like 6sense, Folloze, Splash, Marketo and more to craft compelling campaigns that move the needle, engage key decision-makers, and drive meaningful results.

We're looking for someone who is not afraid to experiment with new strategies, take initiative, and work autonomously while contributing to a collaborative and high-performing team.

HOW YOU'LL SPEND YOUR TIME HERE :

  • Develop and execute integrated field marketing plans that directly support regional sales goals, accelerate deal velocity, and drive pipeline generation in priority territories
  • Partner closely with sales, channel, and cross-functional marketing teams to localize and activate programs that engage key decision-makers and buying committees in-region
  • Craft and execute multi-channel campaigns (direct mail, digital, content, workshops, events) that accelerate deals, drive pipeline, and engage key stakeholders.
  • Utilize ABM tools like 6sense and to gather insights and optimize campaign effectiveness.
  • Measure campaign success, track KPIs, and report results via Salesforce, Marketo, and Tableau, ensuring alignment with sales objectives.
  • Design and manage innovative programs that expand into new buying units and generate significant pipeline impact.
  • Own end-to-end execution of campaigns, from concept to delivery, including creative content and logistical coordination on managing campaigns and emails from the AMER field marketing team.
  • Be the liaison and collaborate with internal teams, including marketing, sales, and partner organizations, to ensure consistent messaging and seamless execution.
  • Take initiative to explore and test new marketing strategies to continuously improve ABM performance.
  • Participate in regular pipeline reviews to align marketing efforts with sales forecasts and business objectives.

WE'D LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING :

  • 7+ years of account-based marketing or marketing program experience, with a focus on high-profile accounts.
  • Experience consulting with sales to create tailored marketing programs to address pipeline challenges
  • Must possess a strong collaborative mindset with the ability to effectively navigate and influence across a complex, matrixed organization
  • Proven success in working directly with sales teams to design and execute ABM campaigns that accelerate deals and expand accounts.
  • Hands-on experience with crafting integrated, multi-channel marketing campaigns that resonate with senior-level decision-makers.
  • Demonstrated ability to work independently, take initiative, and innovate within a fast-paced, high-pressure environment.
  • Excellent communication skills, both written and verbal, with the ability to influence and collaborate effectively with sales and other teams.
  • A strategic, results-driven mindset, with the ability to analyze and report on campaign performance to optimize future efforts.
  • Strong project management skills and the ability to manage multiple campaigns simultaneously.
  • Certifications in account based marketing, 6sense or Folloze courses.
  • Knowledge of reporting and analytics using Salesforce, 6sense and Tableau
  • Disclosure Pursuant to Applicable State Equal Pay Transparency Laws - This position has a starting pay range as listed below. Actual salary depends upon many factors, including a candidate's skills, qualifications and experience, location, and salary expectations, and therefore a starting salary at the low end, high end, or even above the stated range may be offered. This position may also be eligible for bonus compensation, commission (if in a sales function), and / or equity grants. Additionally, full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

    Pay Range :

    $127,920.00-$159,900.00

    The compensation noted above is based on an annualized hourly rate assuming normal full-time employment.

    Data Privacy Notice for Job Candidates :

    For information on personal data processing, please see our Privacy Policy.

    Equal Employment Opportunity Employer (EEOE)

    Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

    If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 1-855-9COHESITY or talent@cohesity.com for assistance.

    In-Office Expectations

    Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.

    Interested candidates based outside of the designated areas are welcome to apply, provided they have the right to work in the job location.

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    Field Marketing Manager • Santa Clara, CA, United States

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