Sr. Reseller GTM Product Marketing Manager (Higher Education)

Software Guidance & Assistance, Inc., (SGA), is searching for a Sr. Reseller GTM Product Marketing Manager (Higher Education) for a contract assignment with one of our premier SaaS clients in San Jose, CA. Open to remote candidates, west coast preferred.

Do you want to help change the world through digital experiences? Now is your chance to join the company doing just that! Come work with and empower the biggest, most creative companies in the world and help shape the future of creativity. As a member of the Adobe for Education Product Marketing team, you will be a key player to ensure the success of next-gen learners to express their ideas through digital creativity and fluency.

The Sr. Reseller GTM PMM for Higher Education is a critical member of the EDU Institutions team. This global role is at the center of success of the team delivering growth by driving student opportunity for Adobe Acrobat Studio, Adobe Creative Cloud, Adobe Express and more through the Higher Education channel business.

You will demonstrate a deep knowledge of B2B and specifically channel GTM practices. In this role, your ability to collaborate across internal Adobe teams to lead complex, cross-functional initiatives will serve well. Successful candidates will be instrumental in helping craft the go-to-market strategy and plans, channel incentives, enablement, and pricing to drive expansion of this route to market and ensuring streamlined execution and operations against the strategy.

You will own the tracking, metrics and reporting for the business segment and performance management, proactively engaging the wider team to resolve challenges as well as to accelerate and build on success.

Responsibilities :

• Collaborate with Channel / Reseller Marketing, Sales, Finance, Operations and Product teams to develop and execute plans that deliver quarterly and annual sales goals
• Drive field execution of go-to-market strategies by aligning cross-functional teams, enabling partners, and ensuring consistent engagement with target customer segments to accelerate growth
• Identify and prioritize target customer renewals / segments in collaboration with channel sales leaders to optimize channel reach and impact.
• Translate messaging into channel-ready value propositions, tailoring content to resonate with partner audiences and align with channel-specific priorities and customer needs
• Collaborate closely with Partner Marketing to develop and deliver high-impact content for channel partners, including enablement materials, messaging frameworks, and call scripts tailored to partner needs and customer engagement strategies.
• Design and manage channel incentives and pricing models to support business objectives and drive partner performance.
• Partner with channel marketing to establish frameworks that deliver pipeline growth across offerings
• Engage with country and regional leaders around the world to localize GTM strategy and implementation for regional success

Required Skills :

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission : to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values : customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy.