Senior Sales Planning Director - OLLY

Overview

Senior Sales Planning Director - OLLY role at OLLY PBC, part of the Unilever Wellbeing Collective. This is a leadership position focused on strategic growth and omni-channel sales planning for the OLLY brand.

The Role

Reporting to the Head of Sales of the Unilever Wellbeing Collective (WBC), the Senior Sales Planning Director will serve as a key leader of the WBC team as the leader of the OLLY Sales Planning team and a key member of the OLLY Brand Impact Group Leadership Team (BIG LT). The role requires a strategic, data‑driven, collaborative leader with deep experience in omni‑channel sales within high growth CPG environments. The person will oversee 3 sales planning team members (Director and two sales planning managers) and will be responsible for enhancing our sales planning discipline across all classes of trade. The objective is to lead and develop long‑term, multi‑year growth plans and the go‑to‑market strategy for the OLLY brand, with a path toward becoming a $1B brand by 2030.

Key Responsibilities

• Create a multi‑year, omni‑channel Sales strategy and build the sales targets for the Annual Operating Plan
• Act as cross‑functional hub between the WBC Field Sales Organization and the OLLY Operating Company
• Serve as a critical cross‑functional liaison to activate Shopper Marketing, Innovation Planning, SKU Rationalization, KPI Planning, Inventory Management, Financial Planning
• Be the strategic leader of the Sales Planning team, developing talent, creating and optimizing processes
• Partner with the BIG and OLLY Leadership Teams to create and deliver against OKRs, including managing against revenue and profit targets while upholding inclusive values
• Partner closely with the Field Sales team to ensure internal objectives and revenue targets are achieved; lead the monthly S&OP Consensus process; assist with JBP strategic partnerships and manage P&L impacts
• Collaborate with the BIG LT to translate marketing investment impact into forecast and planning inputs by channel and segment
• Develop a strong point‑of‑view for Price Pack Architecture (PPA) and execute plans to bring it to life in the market
• Evolve pricing and promotional strategy to mitigate channel conflict while meeting topline and profitability objectives
• Lead growth in key VMS segments by deploying effective customer strategies to drive distribution, promotional effectiveness, and incremental display
• Collaborate with VMS Category Strategy and Brand Strategy teams on innovation and commercialization, including assessing size of prize and collaborating with Finance on costing models
• Build, lead, and mentor a high‑performing team; recruit, develop, and inspire team members and nurture a collaborative culture
• Active member of the sales LT, contributing to the evolution of the WBC sales organization and talent management

Capabilities + Skills Required

What to Expect During the Interview Process

The Details

Location : San Francisco, CA — office‑based, with mandatory in‑office presence on Tuesdays. Local candidates will be prioritized. Remote candidates may be considered with an estimated travel of ~25%.

Hours : full time, exempt (salaried)

Manager : Head of Sales, Unilever Wellbeing Collective

Please note : Candidates must be authorized to work in the United States without sponsorship.

Pay range : $176,490 – $215,710 dependent on experience and location.

What We Offer

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